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Work Background
BREWProject Director
Jan. 2021Istanbul, TurkeyLeading project management team to deliver innovative web design and software solutions for global clients across diverse industries. Analyzing customer needs to identify opportunities for business improvement, enhancing user experience and satisfaction. Implementing agile project management processes with project efficiency and timely delivery. Collaborating with cross-functional teams to align project strategies, ensuring high-quality outcomes tailored to client specifications.
Brew InteractiveProject Manager
Jul. 2017 - Jan. 2021Istanbul, TurkeyCreating and implementing web design, UX and software solutions for worldwide customers from different areas like automotive, FMCG, technology, software, construction, fashion etc. Understanding and analysing customers’ needs and identifying opportunities for improvement. Scoping, planning and delivering an efficient project management with agile processes. Collaborating with development and design teams in accordance with the project strategy.
SonyMarketing Communications Group Manager
Jul. 2014 - Apr. 2017Istanbul, TurkeyWorking on communication strategy of Sony Brand. Preparing yearly communication plan for all Sony product groups in line with Sony’s communication strategy. Getting business brief from Product Groups and creating communication brief for all projects. Coordinating all ATL and BTL communication activities as well as media planning and events planning. Managing relations with Advertising agency, Media Planning agency and Event Marketing agency and briefing them for the projects. Managing relations with PR Agency and implementating PR needs with related Product Groups. Following up the sponsorship offers and evaluating them. Working on localization of product press releases and distributing on time. Planning and executing PR projects like product press meetings, product press trips and launch activities. Building strong relationship and communication with 3rd party agencies and internal Sony stakeholders like sales, marketing and trade marketing teams. Monitoring performance of the activites and taking necessary actions to make changes in order to increase success. Following up Marketing communication budget with the Finance department. Working on Sony Centers’ communication strategy
Sony EurasiaMarketing Communications Category Manager
Apr. 2009 - Jul. 2014Istanbul, TurkeyWorking on communication strategy of Sony Brand. Preparing yearly communication plan for BRAVIA LCD TV, VAIO, Home Theatre, Cyber-shot, Handycam, Alpha and e-vehicle product groups in line with Sony’s communication strategy. Getting business brief from Product Groups and creating communication brief for all projects. Coordinating all ATL and BTL communication activities as well as media planning and events planning. Managing relations with Advertising agency, Media Planning agency and Event Marketing agency and briefing them for the projects. Managing relations with PR Agency and implementating PR needs with related Product Groups. Following up the sponsorship offers and evaluating them. Working on localization of product press releases and distributing on time. Planning and executing PR projects like product press meetings, product press trips and launch activities. Building strong relationship and communication with 3rd party agencies and internal Sony stakeholders like sales, marketing and trade marketing teams. Monitoring performance of the activites and taking necessary actions to make changes in order to increase success. Following up Marketing communication budget with the Finance department. Working on Sony Centers’ communication strategy
Volvo CarsInteractive Marketing and CRM Supervisor
Jan. 2008 - Mar. 2009Istanbul, TurkeyPlanning, developing, implementing and monitoring Interactive Marketing and CRM plans and programs to maximize sales lead conversion ratios. Managing eCRM platform and ongoing development and implementation at dealer level. Maintaining and keeping up to date Volvo's website and controlling websites of dealers in line with Corporate Identity. Checking and signing off product brochure translations and submitting on time for print. Leading dealer network and managing dealer performance ensuring the implementation of CRM processes are in line with Volvo Car Turkey policies. Giving instructions to dealers about all CRM related matters. Providing correct information to prospects and customers via Call Center, on Volvo's website and websites of dealers. Providing timely and correct reports on CRM statistics. Call Center support and control like proper training for operators, competence and meeting Volvo requirements in relation to Siebel on Demand. Preparing actual budgets in order to follow up yearly Marketing plan and budget
Volvo Car TurkiyeMarketing Communications Specialist
Jul. 2004 - Jan. 2008Istanbul, TurkeyTaking role in the preparation of Volvo Car Turkey's communication strategy. Working for coordination of ATL and BTL communication activities as well as media planning and events planning. Leading dealers to ensure their ATL and BTL materials are in line with Corporate ID rules. Following up dealer marketing plans and budgets. Preparing actual budgets in order to follow up yearly Marketing plan and budget. Having direct relationship with the agency in Sweden about company's advertising materials and coordinating the distribution process. Ordering and distributing BTL materials to dealers. Following up Global web site campaigns and editing Volvo Car Turkey web site.
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