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Work Background
Now DigitalPresident
Nov. 2014Cedar Key, Florida, United States
Women In AutomotiveFounder
Oct. 2014Maitland, FloridaEmpowering women and encouraging auto dealers to hire and retain more women.
Now Marketplace, Inc.President
Dec. 2005 - Nov. 2014Online advertising consulting and agency for the automotive industry and local businesses.
AdStreetDirector of Florida Operations
Jul. 2005 - Dec. 2005Briefly worked for an ad agency looking to expand in Florida's automotive market. Worked with Mike Davidson Ford of Jacksonville, Florida; Tom Bush Automotive also in Jacksonville, Florida; Ron Anderson Chevrolet Superstore in Fernandina Beach, Florida; and Karl Flammer Ford in Tampa, Florida.
Time Warner CableAutomotive Sales Executive
Aug. 2004 - Jul. 2005Performed as a sales executive for Time Warner Cable Ad Sales in North Carolina with a focus on automotive.
Who's CallingRegional Sales Manager
May. 2003 - May. 2004Focused on selling auto dealers call measuring and monitoring toll-free numbers used to track advertising and sales call-handling. Regional Sales Manager of the southeast, managing 3 sales representatives and 3 customer service reps.
Brighthouse NetworksSenior Account Executive
Jul. 2001 - May. 2003Functioned as a Senior Account Executive selling cable in the Central Florida market. Also worked on a pilot cross-selling AOL online, Time Warner cable and their magazine products on a regional level. Worked with Southern Ford dealers, and closed the largest single point dealership annual automotive buy in Central Florida history.
World Now, Inc.Regional Consultant
Jan. 2001 - Jun. 2001Worked as a consultant for 13 television stations from Texas to Virginia looking to build revenue online. Assisted in selling online advertising on a market by market basis, hired and managed 13 internet sales consultants, provided support for television station web site advertising,
AutoTrader.comPartnership Manager
May. 1998 - Jan. 2001Started as a Southeast Manager for AutoConnect.com, the precursor to AutoTrader.com, then worked as a sales manager in Florida once the company became AutoTrader.com. From there, had the opportunity to write and prove a business plan for a high-end advertising concept now called the Partnership program, which currently generates hundreds of millions of dollars for the company. Developed all aspects of the product, from price point to collateral and employee sales training.
Orlando SentinelProject Manager/AE
Jan. 1996 - Jan. 1998
Vergason Sojourner JohnsAccount Executive/Media Buyer
Jan. 1994 - Jan. 1996I bought all media for a small, boutique agency.
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