Luiz Pazito

Digital Marketing Expert @Webcor Group

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With over two decades of experience in digital media, I’ve built my career at the intersection of strategy, content and digital culture. I started creating websites in the late 1990s, when the internet was still more curiosity than profession, and have since followed (and helped shape) the evolution of platforms, formats and online communities. Throughout my career, I’ve worked across blogs, podcasts, social media and institutional campaigns, combining strategic thinking with hands-on execution. I’ve led content initiatives, supported brands through different stages of digital maturity and collaborated with creative teams, agencies and creators in Brazil and Angola. My background blends authorial projects with corporate experience, which allows me to move comfortably between creation and decision-making. I’m particularly interested in how brands build relevance over time, connecting business goals to narratives that make sense to people, not just algorithms. Currently, I work as a Creative Full-Stack in Digital Marketing at the Webcor Group, in Angola, leading content, campaign and innovation projects for FMCG brands. I’m not actively looking for new opportunities, but I’m always open to thoughtful conversations about digital strategy, content and creative work with cultural impact. 🔗 Portfolio: https://luizpazito.com