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Work Background
VodafoneProject Lead
Dec. 2024Bucureşti, RomâniaAs Project Lead for Device Capabilities, I drive critical projects related to buy-back processes, auction strategies, and merchandising initiatives. I oversee the planning and execution of these projects, ensuring seamless coordination across departments and achieving operational excellence. My role is pivotal in delivering high-impact solutions that support the company’s long-term growth. Skills and Expertise: • Buy-back process management to optimize device resale and recycling • Leading auction initiatives for efficient product distribution • Designing and implementing effective merchandising strategies • Strong leadership and team coordination across cross-functional departments • Data-driven decision-making to enhance project outcomes and improve device capabilities.
EturiaMarketing Specialist
Jul. 2023 - Dec. 2024Bucureşti, România- Social Media Management: Responsible for crafting and publishing social media content to enhance brand image and increase inquiries across platforms such as Facebook, Instagram, YouTube, LinkedIn, Pinterest, and TikTok.
- Affiliate Marketing Campaigns: Executed affiliate marketing campaigns with bloggers, celebrities, and photographers to amplify brand reach and engagement.
- Collaboration and Brand Consistency: Collaborated with graphic designers to ensure alignment of all Eturia posts with the brand image.
- Backup Support: Provided backup support for content writing and graphic design tasks as needed & Blog Management: Assisted in the drafting and publishing of blog articles, ensuring adherence to modern SEO standards.
- Website Improvement: Contributed to ongoing projects to enhance the Eturia website's design, UI/UX, SEO, and information accuracy.
- Offline Marketing Execution: Executed below-the-line marketing activities, including promotional materials for clients, partner agencies, and events.
- Reporting: Provided regular reports to the Marketing Manager on goal progress and performance metrics.
- Professional Development: Actively pursued personal and professional development opportunities, including destination trips, training, and performance evaluations.
- Key Performance Indicators (KPIs): Website Traffic, Facebook CPC Traffic to the Website, Number of PPC Inquiries, Growth in Social Media Followers and Engagement, Budget Adherence, Quality Indicators for Hotels Collection Project & Tourism Boards.
- Account Management for Projects
HuaweiPeoject Marketing Manager
Aug. 2022 - Jul. 2023- Collect data on market competitors, including prices, product sales, and sales campaigns, as well as marketing and distribution methods. - Gather and analyze information on customer needs and preferences, as well as demographics and buying habits, to identify potential markets for sales (based on SEO strategy).
- Develop reports and presentations on findings, create graphics to illustrate important information, and translate complex findings and materials into easy-to-understand text.
- Brainstorm with team members to develop creative ideas for promotional events and campaigns. - Develop means of measuring the effectiveness of marketing and promotional campaigns, including advertising and communications strategies.
- Management of marketing campaigns and workflow. - Forecast and track trends in marketing and sales, monitor industry statistics, and follow trends that conform to each country's culture.
Upswing - agentie SEO si Content MarketingCustomer Success Manager
Sep. 2021 - Aug. 2022- Utilized Google Analytics, Google Search Console, and SEOmonitor to monitor metrics and derive insights for enhancing efficiency and performance.
- Implemented customer support strategies to enhance customer retention.
- Identified and communicated customer needs effectively.
- Scheduled and conducted monthly SEO report presentations for clients.
- Collaborated as a team player in cross-functional teams.
- Analyzed monthly client profitability and managed time effectively.
Beauty of LifeDigital Marketing Specialist
Apr. 2021 - Apr. 2023Bucharest, RomaniaIn my role as a Digital Marketing Specialist, I spearheaded content creation for our blog, infusing it with engaging and impactful content to captivate our audience and bolster our online presence. Through strategic planning and execution, I curated compelling articles that resonated with our target audience, driving increased traffic and engagement. This experience not only honed my content creation skills but also provided invaluable insights into the dynamic landscape of digital marketing.
SEO Cupcake - Agentie de Marketing Online & Web DevelopmentSEO Content Writer
Apr. 2021 - Jul. 2021Bucharest, RomaniaIn my role, I leveraged my exceptional writing, editing, and proofreading skills to craft compelling and error-free content that resonated with our audience. I adeptly repurposed and optimized existing content across various mediums to maximize its reach and impact. Additionally, I meticulously collected and analyzed web metrics, including visits, time on site, and page views per visit, to gain insights into user behavior and inform strategic decisions.
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