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Work Background
Proof & CompanyChief Marketing Officer
Jan. 2023 - Sep. 2024SingaporeDriving business growth, brand equity, and customer engagement through strategic and innovative marketing initiatives - orchestrating brand elevation for the business and its extensive partner network (over 30 global premium spirit brands). Managing a central marketing function, market brand teams across the APAC Region and all international brand relationships from Mexico to China!
Proof & CompanyHead Of Marketing
Aug. 2021 - Jan. 2023Singapore
8MDirector, Brand & Marketing
Nov. 2019 - Jul. 2021SingaporeCurator and custodian for both b2b and b2c brands that make up the fast growing 8M portfolio (corporate, asset level and hospitality brands) in line with business vision. Leading the strategic development, implementation, and evolution of the portfolio strategy to drive awareness, reinforce brand reputation, support new customer acquisition and build advocacy amongst our partner community.
JurliqueGlobal Brand & Communications Lead
Jun. 2019 - Nov. 2019Sydney, New South Wales, AustraliaGlobal guardian of the Jurlique brand, from creative campaigns, product launches, always on content to internal communications across the world. Collaborating regularly with cross-function leads and global marketing teams.
[self-employed]Marketing & Brand Communications Consultant
Jul. 2017 - Nov. 2019Sydney, AustraliaStrategic consultant offering business, brand and marketing support to answer various needs, including but not limited to;
Brand & Marketing Consultant - 8M Real Estate SG
Brand & Marketing Consultant - PropertyBay (STO Start-up, Fintech / Proptech) AUS
Strategic PR Lead - Intel / Spectrum Group AUS Brand Strategy & Communications - Merivale AUS Brand & Retail Marketing - Caltex AUS
Zirca Digital Solutions Pvt. Ltd.VP / General Manager (SEA)
Mar. 2016 - Jun. 2017SingaporeBuilding and managing the SEA business, providing content-led digital media campaigns to clients through a three-vertical business structure: Representation | Platforms | Brand Solutions.
PLAY CommunicationsRegional Business Director
Mar. 2015 - Dec. 2015SingaporeLeading the agency's APAC expansion by forming an on-ground Singapore arm to the business, providing strategic and creative solutions direct to client and in collaboration with Group M agencies.
PLAY CommunicationsBusiness Director
Jun. 2013 - Mar. 2015Surry HillsSpearheading a new business division, providing brand experience consultancy for media agencies (and their clients) within the Group M network. Challenging and changing the face of the 'traditional' media landscape.
PLAY CommunicationSenior Account Director
Feb. 2012 - Mar. 2013Surry Hills, SydneySenior A/S role involving planning, organisation and leadership across the business. Driving new client pitches to augment the agency portfolio. Brand and relationship management of blue-chip clients across a variety of categories; Optus, Westfield, National Gallery of Australia, Topshop...
Momentum WorldwideAccount Director
Nov. 2009 - Feb. 2012Pyrmont, SydneySenior client lead for the Agency’s largest account, Lion Nathan, across the 'Premium Beer' category. Managing an Account Service team of 6. Achieving annual revenue targets.
creative activationSenior Account Manager
Jan. 2007 - Nov. 2009Mosman
Pure EquatorAccount Manager
Aug. 2006 - Dec. 2006Sydney, Australia
Refinery Marketing Communications LtdAccount Manager
Jun. 2005 - Jul. 2006Manchester, United Kingdom
Johnson Cleaners UK LtdMarketing Executive
Aug. 2004 - Jun. 2005Liverpool, United Kingdom
Marchpole HoldingsSales & Marketing Executive: YSL Por Homme and Ozwald Boateng
Jan. 2003 - Sep. 2003London, United Kingdom
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