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Network Power<100 people
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💸100%
Marketing
🗿100%
HR
Geos
Work Background
ProfoundOnline Marketer
Mar. 2023- Own end-to-end performance marketing strategy across Google Ads, SEO, and paid social media channels - Translate campaign and user data into strategic decisions that drive measurable business growth
- Design and optimize full-funnel campaign structures, from acquisition to conversion Key impact:
- Generated $1M+ in revenue through high-performance Google Ads campaigns across global markets including the USA, Europe, Asia, Australia, and New Zealand
- Drove 150% to 1500% growth in online bookings for hospitality clients through campaign and funnel optimization
- Reduced bounce rates to between 20% and 60% by aligning traffic intent with landing page experience, including in high-bounce industries like the lottery business
- Leadership role among colleagues in successful execution of digital marketing strategies and assignments
ProfoundContent Manager
Oct. 2021 - Feb. 2023Willemstad- Responsible for creating, writing, and managing content so as to achieve Profound’s business objectives. My other responsibilities included: - Repurposing existing content throughout our clients’ websites to meet business objectives
- Executing content optimizations based on website and project feedback
- Writing and sending out company newsletters
ProfoundCopywriter
Jun. 2016 - Oct. 2021Willemstad, CuraçaoMy activities as a copywriter included:
- Developing high-impact copy for traditional and digital media marketing campaigns across the political, news, and financial sectors. Key achievements include contributing to a successful national election win and producing social media content for a Big Four accounting firm that was designated a standard of excellence for the Caribbean region by its global headquarters.
- Being a writing contributor of professionally written content for websites for a list of clients that include investment firms, banks, and tech consultancy firms. - Proofreading business proposals and marketing presentations.
SkempiStaff Writer
Jun. 2015 - Mar. 2018Skempi is an online music streaming platform launched by Profound that enabled its users to stream Dutch Caribbean music and independent music from around the world, the first of its kind in the Caribbean. During my time there, I was:
- A contributor of biographies of Dutch Caribbean artists.
- A contributor of historical pieces outlining the origins and timelines of Caribbean music genres.
- A contributor of articles covering topical trends in Caribbean music.
Impacto N.V.Tourist Information Agent
Feb. 2015 - Aug. 2015Willemstad, CuraçaoAs a Tourist Information Agent, I provided cruise and stay-over tourists with tips and recommendations regarding Curaçao's premier sights and hot spots.
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