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Work Background
Senior UI/UX Designer
DTE EnergySenior UI/UX Designer
Jul. 2022 - Sep. 2025Detroit, MIAt DTE Energy, I drove comprehensive design initiatives within the Digital Factory program, transforming legacy systems into intuitive, user-centered platforms. I conducted user research, mapped complex workflows, and executed mobile-first redesigns, collaborating closely with engineers, product managers, and stakeholders to align solutions with enterprise automation and efficiency goals. I delivered scalable design systems, high-fidelity prototypes, and optimized user journeys that advanced company-wide digital transformation. I modernized three legacy platforms, enhancing mobile engagement through responsive and accessible design, and replaced the 20-year-old Mobile Timesheet System, improving payroll accuracy and reporting. By restructuring information architecture and streamlining workflows, I boosted operational efficiency and eliminated redundant steps, establishing a model for future digital modernization. Rapid prototyping of enterprise solutions accelerated project delivery and improved adoption, while cross-department collaboration ensured scalable, cohesive, and intuitive experiences.
Senior Product Designer - UI/UX
Ford Motor CompanySenior Product Designer - UI/UX
Nov. 2020 - Jun. 2023Dearborn, MIAs a Senior UI/UX Designer, I led UX design for the global Dealer Program Enrollment System, transforming complex workflows into streamlined, responsive user experiences. I conducted research and workflow analysis to identify inefficiencies and collaborated closely with cross-functional teams to ensure designs were feasible, accessible, and aligned with enterprise objectives. I guided junior designers through mentorship and process optimization, fostering design consistency and professional growth. I redesigned the Dealer Enrollment System, standardizing global operations and delivering a secure platform for over 1,200 dealers, which reduced processing time and improved data accuracy. By refining interaction design and user flows, I enhanced engagement and lowered support requests through simplified navigation and contextual guidance. I established a scalable design framework across enterprise platforms and promoted team productivity through craft-focused leadership and collaborative design practices.
Senior UI/UX Designer
ChannelNetSenior UI/UX Designer
Oct. 2019 - Jul. 2020Dearborn, MichiganAt ChannelNet, I spearheaded UI design for major automotive and financial clients, including Aston Martin and Maserati, transforming digital platforms to enhance personalization and dealer-to-customer engagement. I collaborated with developers, project managers, and sales teams to deliver responsive, scalable interfaces using Figma within agile workflows, while conducting usability testing and performance analysis to ensure accessibility, brand consistency, and optimized user experiences. I boosted engagement with mobile-responsive, personalized designs and streamlined dealer onboarding by simplifying dashboards and standardizing workflows. I refined usability flows to enhance the overall user experience, established unified UI guidelines across multiple client platforms, and elevated team capability through mentorship and collaborative design reviews, fostering consistency, efficiency, and high-quality delivery.
Senior UI/UX Designer
CSM Manufacturing Corp.Senior UI/UX Designer
Dec. 2013 - Oct. 2019Farmington HillsDuring this tenure, I led digital transformation initiatives across internal SaaS platforms and external web products, aligning workflows with business objectives through user research and usability optimization. I collaborated with cross-functional teams to integrate user-centered design into Agile sprints, bridging creative direction with operational impact. I designed and implemented a cohesive branding system to strengthen corporate identity and market presence. I improved product visibility by enhancing SaaS usability and streamlining workflows, boosted brand recognition with a unified branding package, and increased user engagement through website redesigns using Figma and Xcode. I modernized digital interfaces to elevate internal efficiency, established scalable design standards, and fostered cross-platform consistency to support long-term digital growth.
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