INNOVOAdvisory Board | Chief Marketing & Development Officer
Feb. 2014★ Established strategic vision and direction, drove product innovation, and restructured brand/marketing programs for a start-up B2B SaaS platform to facilitate a successful launch and rapid operational scaling that capitalized on a substantial growth opportunity. ★ Led a comprehensive redesign and update of the company’s Member Portal to improve product features, functionality, and UX in just 6 months and position the platform for explosive growth. ★ Consulted at the C-level on business management and marketing, including crafting a new brand philosophy and launching new marketing campaigns and assets (including an upgraded website, social media campaigns, a blog, and new marketing collateral.