Cervecería CosteraGeneral Manager - Glow Club
Jul. 2022Trujillo, La Libertad, PeruWe created Glow Club as point of sale of Costera beer to counter balance dishonest competition imposed by global beer conglomerates in Peru. In our own selling poing we can not be displaced by unwritten agreements between selling-point owners and gobal beer companies, the first agree to ban our products in exchange for money in the form of assets (coolers, refrigerators, furniture, etc) or free product. We attend ca. 1500 people every day from Friday to Sunday. No selling cost, no collection cost and the added value for the service. We have turned an adverse situation into a profit generating opportunity.