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Work Background
McCann Health New YorkExperience Strategy Director
Jun. 2021 - Mar. 2023-Led day-to-day engagement strategy efforts for pharmaceutical brands with expertise in cardiovascular, oncology, rare disease and women’s health therapeutic areas, among others.
-Developed customer journeys, personas and other tools that leveraged sophisticated data, leading to improved messaging, targeting and measurement.
-Coordinated omnichannel planning, ensuring that campaign content was targeted, personalized, contextual and relevant.
-Shepherded engagement strategy for launch of a major cholesterol drug, resulting in successful rollout and wide exposure to both HCP and patient markets.
-Spearheaded tactical planning, conducting brainstorms, tactic development and client consultation, leading to successful engagement programs for several brands.
-Partnered with media agencies to implement successful communications plans, leading to improvements in reach and engagement.
-Guided asset development to ensure that campaign assets and materials adhered to strategies, creating cohesive and impactful content.
Havas Creative NetworkStrategy Director
Sep. 2019 - Jul. 2020Chicago-Crafted brand-shifting strategies rooted in current culture for an iconic consumer brand. Agency received consistently high marks from the client team and is currently being considered for the company’s “Partner of the Year.”
-Led strategy team with two direct reports, providing mentorship, guidance and direction on day-to-day tasks and career development.
-Translated quantitative and qualitative research into actionable insights that drove strategic decisions.
-Developed creative briefs for a range of projects from email and direct mail campaigns to full brand refresh and multi-year planning.
Self-employedMarketing Strategist
Oct. 2017Chicago, IL
TMP WorldwideDigital Strategist
May. 2017 - Oct. 2017Chicago, IL● Spearheaded digital aspects of recruitment marketing strategy for several Fortune 500 clients across a range of industries
● Conducted in-depth digital audits of clients’ digital presence with detailed analyses of content, analytics and presence
● Leveraged insights from analyses to formulate key strategies to drive improved performance across digital recruitment efforts
AbelsonTaylor GroupManager of Engagement Strategy
May. 2016 - Feb. 2017Chicago, IL● Developed engagement strategies for a range of pharmaceutical brands with a focus on rare diseases, delivering cohesive, effective digital experiences
● Led the development of strategic underpinnings of several client websites incorporating an understanding of customer needs, client goals and industry trends and best practices.
● Collaborated with different functional areas of the agency to ensure that projects were delivered in accordance with strategic plans with high client satisfaction
● Contributed research and strategic thinking to several new business pitches, leading to insightful recommendations that were noted and appreciated by potential clients
RightpointDigital Strategist
Mar. 2015 - May. 2016Chicago, IL• Spearheaded formulation of new strategic vision for a multibillion dollar dental supply firm that promises to completely transform the way the company does business.
• Designed web governance framework and decision-making process for major industrial manufacturer.
• Developed briefing format for Rightpoint’s Strategy practice business development efforts, speeding onboarding and increasing efficiency and transparency in the process.
• Drove strategic thinking and provided strategic counsel on various other client projects as needed.
Cass McCrory - Capra StrategyStrategist
Mar. 2013 - Jul. 2014Chicago, IL• Created and implemented marketing campaigns and strategies for clients ranging from sole proprietors to multi-billion dollar international firms.
• Created content for digital and traditional marketing channels leading to improved communication and customer engagement.
• Re-imagined brands for both products and companies resulting in better brand visibility and retention for clients.
• Coordinated and supervised both internal and external resources in the completion of client projects.
DiBella's SubsDirector of Marketing
Jun. 2010 - Oct. 2012Rochester, New York Area• Coordinated and developed various aspects of a rapidly growing consumer brand including brand image, social, online, on- & off-premise marketing strategies. Company revenues increased by approximately 80% between 2010 and 2012.
• Oversaw marketing initiatives for fast-casual restaurant chain that saw physical footprint increase by nearly 100% in two years.
• Conducted various research studies to better understand customer base, increasing customer engagement and satisfaction.
• Crafted social media strategy that saw the creation of Twitter and Foursquare presence, as well as 200% increase in likes of DiBella’s Facebook page.
The New England Consulting GroupProject Manager
Jun. 2009 - Aug. 2009Westport, CT• Coordinated firm-wide effort to revamp online marketing strategy, employing lead generation best-practices and initiating new website design process. • Conducted various market research projects to examine best practices of successful marketing companies and campaigns. Findings will inform future NECG client projects and new business initiatives.
Optiem / A Division of The Adcom GroupOnline Public Relations Specialist
Mar. 2008 - Jul. 2008Cleveland/Akron, Ohio Area• Evaluated and optimized process for producing monthly reports for clients. Reduced the time to produce monthly client reports by 75%.
• Developed and executed online public relations plans for clients. Spearheaded online PR program for Moen that generated a 50% increase in customer reach over traditional PR.
Blanc & OtusAccount Executive
Apr. 2005 - Jul. 2007Greater Boston Area
Venture Development CorporationResearch Associate
Feb. 2004 - Mar. 2005
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