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Work Background
TideHead of Commercial Finance
Jul. 2025Heading up the Commercial Finance, focused on Product & Marketing, within a fast-paced fintech environment, aligning financial strategy with commercial execution to drive scalable revenue growth. Owning global Gross Margin performance (Revenue, COGS, Incentives) and delivering insight through unit economics modelling, strategic analysis, and performance forecasting. Partnering with Sales, Marketing, and Product teams to shape go-to-market plans, challenging commercial assumptions, and optimising strategies based on data-led insight. Leveraging customer behaviour analysis, market trends, and competitor dynamics to inform decision-making and improve commercial effectiveness. Utilising data from sales performance, market research, and member feedback to uncover growth opportunities, enhance profitability, and support C-level planning across the business.
TideCommercial Finance Lead
Jul. 2023 - Jun. 2025London, England, United KingdomProviding key commercial strategic partnership to C-level execs via financial modelling. Running strategic projects, analysing data & developing decks to support business & investment decisions within the banking, finance & technology industry. Key roles in managing, modelling & analysing one-off & ongoing strategic projects such as migrations, product bundling, fundraising & M&A. Working with a variety of stakeholders across the business to assess the impact & return on investment of new initiatives & product innovations. Applying novel mathematical rigor to otherwise qualitative projects & analysis, translating ambiguity into qualitative results. Financial Business Partner to PMs, VPs & C-Level execs on the viability & commerciality of projects/new products, including scenario analysis, unit economics work & cohort analysis
TideFP&A Manager
Dec. 2021 - Jun. 2023London Area, United KingdomManaging Revenue reporting & forecasting lifecycle for existing & new complex products & working with Execs creating dashboards, ad hoc analysis & fundraising due diligence. Leading in-depth analysis to discover the drivers of complex revenue streams using large amounts of data, drawing conclusions to report to C-level execs & developing reporting suites to track these drivers over time. Building new financial models for forecasting of trends & seasonality based on past data, identifying drivers and codifying results - materially improving the accuracy of forecasts, particularly in payments.
TideRevenue Controller
Sep. 2020 - Dec. 2021London, England, United Kingdom
Growth LendingHead Of Finance & Operations
Sep. 2019 - Sep. 2020London, England Metropolitan AreaGroup comprising specialist working capital providers GapCap, KX Media Capital and BOOST&Co. Managing the tactical & strategic operations of a scaling FinTech through its acquisition & subsequent mergers
GapCapHead Of Finance and Operations
Jan. 2019 - Sep. 2020London, United KingdomWe provide £10,000-£3m working capital solutions for innovative SMEs.
GapCap LimitedFinance and Operations Manager
Jun. 2017 - Jan. 2019London, United Kingdom
GapCapProduct Manager
Jun. 2017 - Jan. 2019London, United Kingdom
GapCap LimitedSenior Financial Analyst
Sep. 2016 - Jun. 2017London, United Kingdom
GapCap LimitedRisk & Operations, Research & Development
Oct. 2014 - Sep. 2016London, United Kingdom
GrandGrand Challenges
Jun. 2013 - Jun. 2013Exeter UniversityTwo week voluntary inqury into Nuclear Wars in refercence to Power Politics and Human Security.
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