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Work Background
Beckett IndustriesGeneral Partner
Mar. 2025
Beckett IndustriesPartner
Mar. 2025 - Oct. 2025Grand Rapids, Michigan, United States
Nirvana Water Sciences Corp.President
Mar. 2024 - Mar. 2025
Nirvana SuperChief Strategy and Product Officer
Oct. 2022 - Mar. 2024
JSJ CorporationPresident - Appliance Group
Nov. 2020 - Jul. 2021Holland, Michigan, United StatesLed the development of the appliance group within GHSP, with responsibility for all aspects of the P&L. Set overall strategy, oversaw its implementation, conducted business development, operational efficiency, and enhanced both financial reporting and results.
• Achieved nearly 80% year of year growth with existing customers by identifying and selling in new opportunities related to existing production programs and programs that could be easily migrated from the competition.
• Negotiated and secured joint development agreements with global industry leaders to further develop a proprietary technology related to induction cooking through an LCD display by determining target companies and fostering relationships with key players within target companies.
Inductive Intelligence LLCCo-Founder and CEO
Feb. 2017 - Apr. 2021Greater Grand Rapids, Michigan AreaFounded and led a venture backed business redefining how consumers and businesses use inductive power for greater convenience when heating and cooking foods, beverages, and other household products. Built a team of five people, established key relationships for capital and sales, lead the technical development of a new technology, and managed all aspects of the business.
• Discovered and engaged with targeted venture capital funds and angel investors to raise nearly $1.5 million to enable business development from concept to a patented, market-ready product.
• Created connections and relationships that lead to negotiated, co-development agreements with some of the largest consumer brands in the world through event and online marketing.
• Built a technical team and led product development processes to deliver a production ready product.
AmwayDirector, Enterprise Strategy and Experience Design
Dec. 2014 - Feb. 2017Ada, MI• Partnered with global markets to construct comprehensive strategic plans determining key areas of growth, operational efficiency and ensuring investments within each market were prioritized in alignment with the enterprise direction.
• Lead Amway's innovation team to test new business models and identify potential new products outside of Amway. Implemented a new approach to innovation ensuring cross-functional engagement and more quickly and efficiently brought products and technology to market though acquisition, mergers and venture investments.
AmwayDirector, Western Europe
Dec. 2011 - Dec. 2014Munich Area, GermanyRelocated to Munich, Germany to develop and lead the implementation of a regional growth strategy. Ultimately responsible to cast a clear vision and establish a results-oriented culture for all 100+ Western European employees spread across the region while providing Amway distributors with the best opportunity for success.
• Lead development of Amway's Western European strategy, by partnering with numerous internal departments, distributors, and global stakeholders throughout the process, and lead plan implementations in each market returning 7 out of 10 markets to growth after more than five years of decline.
• Controlled P&L for 10 Western European markets including DACH, France, Netherlands, Belgium, Italy, Spain, Portugal and the UK. Collaborated with General Managers from each market to assure the overall plans were executed at a market level.
• Directed research and lead development of a physical presence strategy and opened new Amway locations in multiple markets, including Berlin, Rome, Lyon, and Madrid. Each location resulted in incremental sales and applications above forecast.
AmwayDirector, Strategy Management Office
Aug. 2002 - Dec. 2011Tokyo, JapanSelected by incoming market president to relocate to Tokyo, Japan to lead development of Amway Japan's market strategy. Worked as a member of the executive team to ensure company-wide implementation. The changes resulting from the plan returned Amway Japan, a declining market, to consistent year of year growth. Today Amway Japan is one of Amway's most profitable markets.
• Oversaw ongoing implementation of affiliate strategic plans and monitored both key process and performance indicators to ensure strategic objectives were met. Furthermore, in partnership with affiliate Finance Division, developed a process for monitoring financial performance and using it to optimize plans over time.
• Lead development of key product categories and supporting marketing programs, including the launch of XS Energy Drinks. XS Energy Drink sales surpassed Red Bull and became the number one carbonated energy drink in Japan.
• Built business partnerships with other credible brands such as Apple, MTV, and Rolling Stone Magazine to create unique experiences for Amway distributors leading to greater distributor engagement and sponsoring.
• Lead the development of an Amway iPhone and iPad application to support Amway distributors in selling and sponsoring. The application became the number one selling business application on iTunes in Japan.
• Serving as the interim Communications Department Manager, determined key departmental issues, created and set a new departmental strategy, employed a new production process flow, and implemented a new organizational structure that improved creative outputs, lowered department costs by 20%, and reduced headcount by 15%.
Herman MillerBrand Manager
Jan. 1997 - Jan. 2000New York, New York, United StatesLed all advertising, public relations and front-end web development for a new division of Herman Miller that utilized the web to provide small business owners with more fashionable and functional office furniture solutions than those found at big box retailers.
• Created and communicated a vision for the Herman Miller RED brand advertising agencies, public relations firm, and web designers could use to develop effective and efficient marketing strategies and materials. Marketing efforts resulted in rapidly growing sales, and individually recognized as a Marketing 100 recipient by Advertising Age magazine.
• Directed public relations efforts for Herman Miller RED, gaining prominent, positive placements in The Wall Street Journal, ID, Interior Design, The Washington Post, and The New York Times.
Miller SQA, a subsidiary of Herman MillerProduct Specialist
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