Loyola Marymount University, College of Business AdministrationConsultant for McConnell's ice cream
Jan. 2020 - May. 2020Los Angeles, California, United States• Worked closely with the owners to identify the scope of work • Researched and identified market and competitive data for the launch of new ice cream • Analyzed market leaders, competitors, and identified opportunities and risks; recommended ways to successfully launch and penetrate the LatinX market • Made a survey packet with detailed instructions for them to utilize when conducting a survey • Summarized data into a “leave-behind packet” and presented findings to the owners and the team at McConnell's ice cream