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Work Background
Noë & AssociatesCreative Director
Feb. 2025 - Aug. 2025
Pure EscapesCreative Lead
Jan. 2024 - Feb. 2025
Lou & YouCreative Director
Oct. 2022Creative studio specialising in branding, print and digital design, helping luxury travel, hospitality and lifestyle brands tell their story.
YPI | Yachting Partners InternationalHead of Creative
Oct. 2020 - Nov. 2022London, England Metropolitan Area
Black TomatoHead Of Design
Jan. 2017 - Sep. 2020London, United Kingdom• Creative Lead for travel brand Black Tomato and creative agency Studio Black Tomato.
• Lead creative direction for all Black Tomato comms and output for Studio clients.
• Responsible for driving sales, social engagement, brand loyalty and customer retention for Black Tomato. Recent achievements include:
o Luxury annual mail out - Creative & Content Lead for The Agenda, Black Tomato's travel guide coffee table book. Resulting in 200k revenue
o Direct mail reactivation campaign to reengage dormant customers - print DM, digital and video strategy responsible for over 100k revenue in one month.
• Working with Strategy Director to develop the branding services for Studio, creating brand identities for City Unscripted (city tours), Trophy (NY bitcoin), Xala (Mexican town development), Schwunk (alcholic beverage), Ciel Bleu (fine dining). Owl & the Pussycat (Sri Lankan hotel). • Produce best in class creative storytelling and integrated campaigns for the creative agency Studio Black Tomato, for clients including Cadillac, One&Only, Belmond, Bulgari and Samsonite.
• Collaborate cross functionally with sales, strategy, content, PR, product and partnerships teams.
• Build out the in-house team to design, artworking, copywriters and video production. Responsible for managing the team's workload and resource.
Black TomatoArt Director
Jul. 2012 - Dec. 2016London, United Kingdom• Design Lead for travel brand Black Tomato and creative agency Studio Black Tomato.
• Lead design concept development, video art direction, photography, print and digital design.
• Design Lead for brand partnerships with Net A Porter Group, Vogue and Refinery29.
• Launch in-house creative agency Studio Black Tomato, building the team into a full-service integrated creative agency.
• Proven experience delivering global campaigns for Raffles hotels, Cadillac, Diageo, Destination Canada, spanning across web, digital, app, social media, print and video. • Manage and nurture a high performing creative team of three designers.
• Collaborate and manage external creative partners such as photographers, illustrators and film producers.
Further (previously DesignStudio)Graphic Designer & Copywriter
Feb. 2012 - Mar. 2012London, United Kingdom
Style BubbleArt Director & Brand Consultant
Jul. 2011 - Jan. 2020London, United Kingdom• Responsible for two rebrands and two site redesigns for global fashion blogger Susie Lau.
Harvey NicholsCopywriter & Social Media Manager
Jul. 2011 - Dec. 2011London• Writing editorial copy for online and offline channels, for the site, customer emails and any print marketing material. Liaised with the e-commerce team/buyers regularly to be aware of product launches and products that need further support. • Managed the HN social media communities via Facebook,Twitter and YouTube by generating on-brand and engaging content.+ Worked closely with the Online Marketing, Marketing, Events and Press teams to ensure the online editorial content and social strategy tied in with their current and upcoming campaigns.
Lust & FoundArt Director & Founder
Jan. 2011 - Jun. 2012London, United Kingdom• Launched online lifestyle magazine featuring current art, design, fashion and culture stories, producing 10-15 new articles every week.
• Responsible for creating the brand, designing and building the website and promoting it through social channels.
• Recruited and managed a team of 12 contributing writers and photographers.
• Secured brand partnerships and advertorials with Le Meridian hotels, Stills Atelier and Sleeping
Around Hotels.
.Cent MagazineSenior Designer
Sep. 2008 - Aug. 2010London, United Kingdom• Editorial designer for bi-annual lifestyle magazine with a circulation of 10k. • Commissioned illustrators, produced layouts, checked pre-press files and liaised with printers. • Launched original site and oversaw design, UX, content production and social media . • Responsible for all visual communications including email, social media, video and print.
Dazed MagazinePhotographer & Illustrator
Jul. 2008 - Feb. 2010London• Produced illustrations for Dazed exhibitions and Dazed brand partnerships. • Covered 2 seasons of London Fashion Week photographing catwalk and backstage and writing up reports.
McCann LondonGraphic Designer & Illustrator
Jun. 2008 - Jul. 2008London, United Kingdom• Pitch deck design and illustrated poster design for ‘The Coke Side of Life’ campaign pitch to client.
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