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Work Background
Northeastern UniversityAssociate Director, Enrollment Management Online
Nov. 2025
University of Wisconsin-PlattevilleExecutive Director/Chief Enrollment Officer (de facto Chief Marketing Officer)
Oct. 2019 - Aug. 2025STRATEGIC LEADERSHIP: Directed a 40-person operations team with a $6M+ budget, driving key initiatives and organizational revenue. Successfully led business transformation and operational restructuring for two departments, using the Prosci ADKAR model to manage change and achieve project goals. Proactively identified and mitigated risks, ensuring project success and fostering continuous improvement through agile methodologies. ENROLLMENT MANAGEMENT & MARKETING EXPERTISE: Developed and executed a comprehensive, data-driven brand strategy that led to a 10% increase in new student enrollment, marking a 10-year high. Formulated a strategic multi-channel marketing plan, improving year-over-year ad performance and increasing inquiries by over 5%. Engineered the institutional scholarship strategy to further boost enrollment through financial aid optimization.
University of Wisconsin-PlattevilleDirector, Assessment and Strategic Initiatives
Aug. 2018 - Oct. 2019Platteville, Wisconsin, United StatesSpearheaded division-level communication and reporting, creating executive-level presentations that drove data-informed decisions. Oversaw the full lifecycle of cross-institutional research and assessment projects. Steered university strategic planning in alignment with leadership priorities, while also serving as the primary consultant for over 15 internal departments to optimize workflows and outcomes. Supervised a team of 2.5 full-time staff.
University of Wisconsin-PlattevilleCoordinator, Co-Curricular Assessment and Program Review
Sep. 2014 - Aug. 2018Platteville, Wisconsin, United StatesDesigned and directed the division's annual planning and assessment cycle while serving as the primary consultant for over 12 student-facing departments. Administered a wide range of multi-unit assessments and delivered professional development workshops to guide stakeholders in best practices. Cultivated key partnerships with campus organizations to help them with assessment planning and data-informed decision-making.
Northern Illinois UniversityAssistant Director, Planning and Assessment
Aug. 2012 - Sep. 2014DeKalb, Illinois, United StatesCoached colleagues on the assessment cycle, from implementation and analysis to reporting findings from various methods like surveys, focus groups, and interviews. Facilitated professional development sessions for staff on best practices in assessment and reporting to enhance institutional capacity for data-informed decision-making. Coordinated annual planning for multiple divisions and units, ensuring alignment with organizational goals.
Campus LabsAssistant Director, Assessment Programs
Jul. 2011 - Jul. 2012Buffalo, New York, United StatesServed as the primary consultant for over 30 diverse institutions, providing expert guidance on assessment best practices and leveraging research to inform strategic planning and program evaluation. Authored content for the organization's blog to establish thought leadership and fostered key partnerships with three higher education professional organizations to support stakeholder needs, including the publication of white papers.
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