Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
DB Digital (Dainik Bhaskar Digital)Product Analyst
Jan. 2025Bhopal, Madhya Pradesh, IndiaWorking at the intersection of data, product, content, and design, I help drive decision-making for India’s leading news app through experimentation, automation, and AI-driven insights. Lead A/B testing across headlines, notifications, and product features—defining success metrics, creating cohorts, and applying z-tests/t-tests to measure impact. Partner with editorial, product, tech, design, and marketing teams to align user insights with product and content strategies. Conduct deep user behavior analysis (time spent, session journeys, age/gender preferences) to guide content and notification planning. Automate reporting and tracking via Google Sheets + Apps Script, and build Redshift-based dashboards on Metabase to empower editors and reduce turnaround time. Validate event instrumentation for all new feature rollouts to ensure complete and accurate Mixpanel tracking. Define cohorts for surveys and user studies; conduct user interviews to understand content perception and topic resonance. AI & Self-Initiated Projects: Use ChatGPT, Gemini, Grok, and DeepSeek to speed up research, write scripts/prompts, summarize user data, and automate repetitive tasks. Leverage Revid and Runway for AI-powered video generation to support editorial and marketing. Researched and experimented with tools like Maxar for real-time satellite imagery in visual storytelling. Took initiative to understand editorial workflows end-to-end, contributing to content strategy and experimentation (e.g., Aaj Ka Explainer).
ZomatoData Analyst
Jul. 2024 - Jan. 2025Pune, Maharashtra, India-Sole analyst in a 35-person team, transforming data using SQL creating 40+ dashboards on an inhouse visualisation tool called Redash and Google Data Studio to support logistics, supply, and promotional insights across ads, orders, and trends. -Built and maintained 100+ Google Sheets, automating updates using Python to streamline data tracking. Trained 30 team members from non-technical backgrounds on using Google Sheets and dashboards effectively. -Led end-to-end management of promos, ads, and merchant rejection initiatives, collaborating closely with 16 KAMs (sales people). -Enhanced menu image and description coverage by 5%, resulting in a 6% increase in menu-to-order (M2O) rates. -Achieved record-breaking orders and ad sales in October within the cluster. -Developed hyperlocal strategies by conducting on-ground surveys, collecting customer feedback, and creating marketing ideas. -Spearheaded logistics and supply planning for major festivals (Rakhi, Diwali, Navratri, Ganesh Chaturthi), optimising operational readiness during peak times.
DecisionTree Analytics & ServicesData Analyst
Dec. 2022 - Jul. 2024Gurugram, Haryana, India-Utilized RDBMS data warehouse to extract, transform, and combine data from multiple tables using complex SQL views. -Applied business logic to generate actionable insights for clients in a B2B service environment. -Designed and developed Tableau dashboards catering to executive, sales, operations, finance, and HR teams. -Conducted data validation using Excel pivot tables, SQL, and Tableau to ensure accuracy and integrity. -Led comprehensive project documentation including entity relationship diagrams, process flowcharts, and meeting minutes. -Facilitated non-technical teams in understanding Tableau dashboards through detailed presentations covering filters and parameters. -Provided in-depth data analysis to enhance understanding and decision-making processes.
Intch is a Professional Networking App for the Future of WorkSee more people like Shashank on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1129727 people
79
MD-CEO @ SIR AADITYA SINGH SOCIAL SERVICES
22
Founder @ Accession
21
Emotional Direct Response Copywriter
111772 people
48
Business owner @Evolvatec - Web design & development, Performance SEO
17
Lead Business Analyst @ Coforge
19
Director of Operations @ Confidential