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Work Background
International Marketing and Events Coordinator
Aetrex, Inc.International Marketing and Events Coordinator
Feb. 2025Dubai, United Arab EmiratesLed execution of international exhibitions (ISPO, MICAM), aligning brand presence with commercial outcomes and partner engagement. Coordinated UAE-based sales summits for 40+ global partners, strengthening distributor relationships and revenue alignment. Managed wholesale operations across 40+ clients, ensuring seamless coordination between marketing, logistics, and sales. Developed market-specific business plans to support expansion and performance across regions.
Digital Marketing Manager
Abu Dhabi Golf ClubDigital Marketing Manager
Aug. 2023 - Jan. 2025Абу-Даби, Объединённые Арабские Эмираты
Digital Marketing Manager
Abu Dhabi Golf Resort & SpaDigital Marketing Manager
Aug. 2023 - Jan. 2025United Arab Emirates- Develop and implement marketing and PR strategies for positive brand perception. - Oversee social media accounts, and ensure consistent brands messaging - Monitor and respond to online reviews and comments in collaboration with other departments - Drive social media campaigns for brand awareness and engagement
Digital Marketing Manager (Rebrand Lead)
Abu Dhabi Golf Resort & Spa by VOGODigital Marketing Manager (Rebrand Lead)
Aug. 2023 - Jan. 2025United Arab EmiratesLed full rebrand from Westin to VOGO, resetting brand positioning and digital presence. Built and executed an integrated marketing and PR strategy during transition, maintaining brand perception and engagement. Implemented structured content and review management processes to stabilize reputation. Optimized campaigns using performance data to improve engagement and visibility.
Marketing Manager
SAMIT Event GroupMarketing Manager
Dec. 2022 - May. 2023Dubai• Developed and implemented marketing strategies (online) for 3 brands - Promotion of brands in social media - Managed media relations - Collaborations with influencers • Improved customer loyalty and engagement - Online competitions - Paid advertising targeted at increasing reach • Conducted performance analysis • Developed content strategy • Developed and implemented brand promotion plans - cross promo - collaborations Realised such projects as: "A Thousand Tales ballet" in Dubai Opera, Qemam International Festival (Saudi Arabia) , InClassica Festival
Marketing manager
DansysMarketing manager
Sep. 2022 - Feb. 2023Dubai• Organized equipment presentations and events in MENA region • Created catalogs, brochures • Organized conferences, trainings, international visits • Invited doctors and clinics to introduce them to the equipment/ fillers and explain USP • Organized commercial photo- and video shoot • Conducted research and post-event analysis • Managed two social media accounts • Worked with influencers to support partners’ marketing programs. • Contact person for 20+ partners across the region
Head of Public Relations and Social Media Department
RBH groupHead of Public Relations and Social Media Department
Feb. 2020 - Feb. 2022Dubai• Developed and implemented digital marketing strategies for 10 global cosmetics brands in Russia - Make Up Revolution: Revolution Pro, Obsession, IHeart, SkinCare, Relove (makeup cosmetics); Catris; Essence; Absolut NY; Lumi Valko; MAM; AINU (kids dental care and skincare); Oxygenol; Proffs; Finesse • Successfully launched new brands in the Russian market (Relove, AINU) - Relove – launched in November 2021, as of March 2022 – 11,000 followers on Instagram (exceeded the target by 1,000 followers); launched TikTok account – reached 4,600 followers in 3 months (exceeded target by 2,600 followers) - AINU – launched in November 2021, as of March 2022 – 1,800 followers - Essence – launched in April 2021, reached 15,000 followers on Instagram in 4 months (exceeded target by 7,000 followers) • Conducted market research and competitor analysis – worked with Brand Analytics - Identified strong competitor products - Analyzed competitor promo campaigns - Identified best strategies to promote client brands • Developed and implemented offline marketing and promotion strategies - Organized events with partners, influencers and traditional media representatives • Optimized clients’ communication channels - Makeup Revolution – increased follower base by 60,000 in one year • Generated and implemented new ideas and promotion campaigns • Improved customer loyalty and engagement - Collaboration with top influencers, makeup artists and mass media • Managed all media relations • Managed internal team of 15 • Managed external agencies
Head of Marketing Communication
MiestiloHead of Marketing Communication
Jun. 2019 - Jan. 2020Russia• Developed and implemented marketing strategies (online and offline) for 16 stores - Developed loyalty campaigns - Developed offline campaigns - Promotion of brands in social media • Conducted market research and competitor analysis • Developed and implemented product promotion plans - Developed and implemented marketing calendar (promos, comms support, advertising, joint campaigns) • Optimized clients’ communication channels - Increased number of followers from 50,000 to 120,000 in 8 months • Generated and implemented new ideas and promotion campaigns - Updated targets audience to increase reach, which resulted in 10% increase in sales • Improved customer loyalty and engagement - Offline promo campaigns - Online competitions - Paid advertising targeted at increasing reach • Conducted performance analysis • Developed content strategy • Managed media relations • Managed internal team
Event and digital marketing
Cutrin OyEvent and digital marketing
Feb. 2017 - Jun. 2019Russia● Organized product launches and events ● Improving knowledge of the product range amongst target audiences - Created catalogues - Posted information about the product in social media ● Organized conferences, trainings, international visits - Invited stakeholders and partners to introduce them to the product and explain USP ● Conducted webinars - Educational webinars for sales consultants ● Organized and managed commercial photo- and video shoot ● Conducted research and post-event analysis ● Managed social media accounts ● Developed and launched website for the Russian brand - Developed the website concept - Developed website content - Launched the website ● Managed digital channels
Head of Marketing
Cutrin OY │ Dansys Group │ SAMIT Event Group │ St. Petersburg Fashion WeekHead of Marketing
Feb. 2014 - Jun. 2020Russia / Dubai● Organized product launches and events ● Improving knowledge of the product range amongst target audiences - Created catalogues - Posted information about the product in social media ● Organized conferences, trainings, international visits - Invited stakeholders and partners to introduce them to the product and explain USP ● Conducted webinars - Educational webinars for sales consultants ● Organized and managed commercial photo- and video shoot ● Conducted research and post-event analysis ● Managed social media accounts ● Developed and launched website for the Russian brand - Developed the website concept - Developed website content - Launched the website ● Managed digital channels
Head of sales Operations
St.Petersburg AURORA FASHION WEEKHead of sales Operations
Sep. 2013 - May. 2017Russia● Developed and implemented marketing and communications strategies for events partners - Social media content plans - Venue presence - Partner media relations ● Negotiated partnership contracts - Attracted new partners and negotiated sponsorship contracts - Increased the number of partners from 2 to 15 ● Managed internal teams ● Created and implemented PR campaigns - Developed press releases - Interviews with project director - Interviews with participating designers - Monitor of interview publications ● Organized and managed events (including press conferences and fashion parties) ● Conducted marketing research and post-event analysis ● Managed customer database ● Prepared sales promotion and marketing calendars

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