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Work Background
VIM Group | Team FarnerMedia Content Marketer
Jun. 2023 - Nov. 2023Amsterdam, North Holland, Netherlands' Maintained VIM Group's position as Europe's leading rebranding agency by developing their creative content and managing their online presence ' Transformed the expert insights of my colleagues into engaging content ' Provided recommendations aimed at creating greater engagement between VIM Group and their potential clients NOTE: This was a temporary position serving as a replacement for VIM Group's Content Marketer, who was on maternity leave.
Wunderman ThompsonCopywriter
Jun. 2020 - Nov. 2022Johannesburg Metropolitan Area' Responsible for conceptualising, planning, and executing both online and offline campaigns for one of South Africa's largest banks. ' Partnered with a strategist to lead creative direction from concept to execution, overseeing content creation, strategy development, scriptwriting, casting, production, and campaign direction. ' Devised and created content in a wide range of styles, including technical content, blog posts, scripts, reports, pitch decks, website copy, social media copy, mailers, and more.
The Citizen NewsDigital News Editor
May. 2018 - May. 2020Johannesburg Area, South AfricaUnder my leadership, The Citizen Online became one of the most read websites in South Africa, routinely ranking in the top 3, while it seldom made the Top 20 before my arrival.
Connect Channel Pty LtdScriptwriter
Jan. 2017 - Dec. 2017JohannesburgWhile at Connect Channel I wrote, developed and co-produced two television shows which have since aired, as well as working on the online content wing of the company, Conneq.
Self-EmployedComedian
Jan. 2010 - Jan. 2021EverywhereDuring his musical comedy career Daniel Friedman, known onstage as Deep Fried Man onstage, won multiple awards, appearing on television (Late Nite News with Loyiso Gola, Comedy Central), in film (Material, Mrs Right Guy), and on the radio (Creating parody songs for 5FM, 947 and Hot 91.7FM, as well as hosting his own show on MixFM) and on some of South Africa's biggest and best comedy line-ups (Kings & Queens of Comedy, Blacks Only, Bafunny Bafunny, Heavyweight Comedy Jam). He opened for Trevor Noah and performed 5 solo shows. He won a Comics Choice Award (and was nominated for 5 more), a Standard Bank Ovation Award and has been nominated for two International Emmys as a writer and cast member of Late Nite News with Loyiso Gola. In 2021, Friedman made the decision to no longer perform as Deep Fried Man.
Cerebra CommunicationsContent and Community Manager
Jan. 2010 - Jan. 2011I was a content and community manager for South Africa's foremost Social Media Agency.
self-employedFreelance writer and editor
Jun. 2008' Developed long-term relationships with an international stable of clients from a range of industries, including finance, tech, education, and retail. ' Supported my clients in a range of capacities, including as a longform ghostwriter, creative director, scriptwriter (for television, film, social media, and campaigns) children's writer, blogger, social media copywriter, and technical copywriter.
Jozi WeeklyEditor
Mar. 2008 - Jun. 2008
SL MagazineArts and Entertainment Editor
Feb. 2007 - Mar. 2008Parktown
Mail & GuardianListings Editor
Jul. 2006 - Jul. 2007Rosebank
JHBLiveContributing Editor
Jul. 2005 - Jul. 2006Norwood
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