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Work Background
CarobsonFounder/Silent Partner
Dec. 2022Bali, IndonesiaCarobson is an Indonesian manufacturer of premium natural raw bars — halal-certified, sugar-free, and date-based. Currently present in 300+ retail points across Indonesia, including major chains Mmart (100 stores), Pepito, Coco, and Frestive, as well as premium cafes and health stores. ∙ Built the business from zero: concept, branding, production setup, certifications (Halal, PIRT), and retail distribution ∙ Scaled from 344 to 6,000+ units/month over 13 months with consistent 15–20% MoM growth ∙ Negotiated and closed partnerships with major retail chains across Bali and beyond ∙ Developed pricing strategy and unit economics with 70%+ gross margins ∙ Built and managed a full production team and facility with 10,000+ unit/month capacity ∙ Launched TikTok Shop affiliate program driving online sales growth ∙ Currently leading Series A fundraise and export expansion into Singapore and Malaysia
Procter & GambleBrand Country Leader
Jun. 2021 - Aug. 2022Moscow, Russia•Led business of Rapid Diagnostics (Clearblue Brand) across all channels in Russia and Belarus •Developed and executed the Clearblue Brand strategy across all sales channels, following the pharma and consumer diagnostics standards •Collected and analyzed regional market information with a focus on market demand, drawing conclusions on market trends and customer dynamics, and defining opportunities for the brand •Developed a strategy plan to launch new products in the country •Oversaw integrated marketing and data-driven strategies for consumer goods campaigns, including an end-state vision of how we leverage consumer data and insight to drive targeted messaging. •Acted as a brand guardian, driving consistency around brand positioning, creative expression, and tone of voice, keeping the customer at the center •Collaborated with Corporate Communications, and Logistics to ensure that campaigns are aligned with corporate stances and messaging. •Identified and anticipated short and long-term business opportunities based on the integration and interpretation of consumer trends, competitive activity, and/or retail trends •Cultivated a partnership with creative and corporate design and communications to guide the development of innovative marketing concepts and storytelling that can be executed regionally in a manner that is appropriate and catered to each platform in the advertising •Partnered with cross-functional teams across regions (Russia, Belarus) and PR, media, events, retail, external partners, and logistics to plan and execute campaigns, crafting 360 global brand plans •Compiled budget tracking documents for specific campaigns and managed billing and invoices if needed •Delivered regional campaign recaps, tracking KPIs, results, learnings, and proposing opportunities for improvement •Partnered with multinational team all over the world •Developed training manuals and presented those to the Sales Account Managers to highlight products' unique values.
Procter & GambleSenior Sales Account Executive
Sep. 2019 - May. 2021Moscow, Russia•Developed a joint strategy with partners aimed at increasing sales for the country’s top retailer of children's goods •Spearheaded and hosted annual negotiations between suppliers and buyers •Oversaw the development and planning of marketing and promotional programs •Developed and directed brand communication strategies and plans for brands across our category. •Represented brands to outside stakeholders, including journalists, social media influencers, industry professionals, retailer and consumer associations, and non–government organizations. •Developed credentialing strategies for specific business challenges, obtaining input and securing third-party support for initiatives. •Created, and executed issues management plans for initiatives and ongoing business challenges. •Managed and coached a small team of Sales Account Managers with a focus on talent retention, and sales objectives •Directed work and capabilities of a communications agency •Provided support for new product launch •Managed the brand’s budget for production to provide talent inputs so the brand can manage talent •Conducting presentations and training for the sales department •Identified potential project risks and developed contingency plans using crisis management techniques.
Procter & GambleSales Account Manager
May. 2018 - Aug. 2019St Petersburg City, Russia•Managed local retailer •Development of a joint strategy with partners aimed at increasing sales •Executed the development and planning of marketing and promotional programs •Managed partnership deliverables and expectations with clients daily •Established and maintained mid-level partner relationships on behalf of the brand and the retailer •Collaborated with Strategy, Analytics, and Communication Design teams to ensure alignment with and delivery against client KPIs •Oversaw sales plan development, recommendation, and implementation, incorporating necessary and appropriate rationale and research for client buy-in
Procter & GambleTerritory Account Manager
Aug. 2016 - May. 2018St Petersburg City, Russia•Conducted full-cycle consultative sales; prospecting, scheduling, and attending meetings, product demonstrations, in-services, closing, and follow-up). •Worked with two major Russian retailers: Auchan, Metro, and other retailers to increase awareness and educate on the products offered by P&G •Provided in-store product demonstrations and training to store supervisors and stock clerks •Assisted in providing customer support to retailers through training and education on brand requirements •Negotiated deals to increase the shelf space for the brand’s products Developed and executed sales tactics to increase purchasing volume for every quarter Provided input for the promotional campaigns to increase and widen the SKU representation in each store
MTS GroupCorporate Sales Account Manager
Nov. 2013 - May. 2015St Petersburg City, Russia•Performed cold searches for clients, telephone sales, presentations, visits to clients, and conclusion of contracts for the provision of mobile and Internet services •Managed existing set of assigned accounts with primary focus on base management efforts through minimizing churn risk within each account deck. •Ensured the timely and successful delivery of our solutions according to customer needs and objectives. •Partnered with Client Sales Executive and Account Executive to plan quarterly business reviews for existing clients; performed analyses and made recommendations to leadership. •Created a business plan with the Client Sales Executive / Account Executive on a promotional strategy to identify additional contacts and additional sales opportunities inside existing assigned accounts. •Identified customer needs and utilized solution-based selling techniques to upsell current assigned accounts and drive incremental sales/revenue. •Assisted existing customer base with account activities: adds, changes, deletes.
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