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Work Background
The Tile and Wrap SocietyCo-Founder
Jul. 2020Dubai, United Arab Emirates
Empyre CommunicationsFounder and Managing Director
Nov. 2017United Arab EmiratesFounder of Empyre Communications, a leading consumer-based Public Relations agency in Dubai that assists brands in defining and sharping their vision and bringing it to life through means of tailored PR, marketing, and social media strategies.
Red Havas USSenior Account Executive
Feb. 2017 - Oct. 2017Dubai, United Arab EmiratesServiced Leading Companies and Brands such as Ralph Lauren, Eden Park, Arab Fashion Week, Level Shoes, launches La Perl show, ASICS, and more!
TOH PRSenior Account Executive
Feb. 2015 - Feb. 2017TOH Public Relations is a leading full services communications agency offering strategic campaigns delivered with outstanding levels of client service, which match the structure and strategic expertise of a hard-hitting global agency, but with the flexibility and creativity of a boutique organisation. TOH PR spans all sectors including corporate, hospitality, travel, lifestyle, F&B, entertainment, fashion & beauty, and art & design. We offer media relations, strategic brand building and partnerships, digital engagement, and crisis management. Clients In my portfolio Include: - Ferrari -Viacom
--MTV
--Nickelodeon
--Comedy Central - CATCH -Novikov - Harrods -JW Marriott Marquis
--Kitchen6
--Prime68
--Rang Mahal
--Weslodge -Jumeirah Group
--Zheng He's
--Segreto - Al Habtoor City
- ZOCO
-Blind Dragon -Citymax Hotels
--Sizzling Wok
--The Huddle
--Claypot -Grand Millennium Hotel
--Toshi
--Atrium
--Belgian Beer Cafe -Godiva -Johnny Rockets -Pangia Beach -Al Falamanki -Kababji -Farzi Cafe -Tennis at the Beach (Saadiyat Beach Club) - Al Falamanki - Kababji - Pret to Go - KYO Restaurant & Lounge - La Vie Clinic - Nickelodeon Store - Babaji - Somewhere Hotels
Soul CommunicationsPR Account Specialist
Aug. 2014 - Dec. 2015United Arab Emirates, Dubai• Created marketing strategies for clients. • Wrote and produced presentations and press releases.
• Arranged interviews with journalists, prepared and distributed media releases, and liaised with and made statements to the media.
• Created agency documents such as monthly and annual reports, and assisted with the creation of company profiles.
• In charge of creative development throughout all scopes of work. • Accommodated enquiries from the public, media, and related organizations.
• Collated and analyzed media coverage on a weekly basis.
• Provided clients with information about new promotional opportunities and current PR campaigns progress.
• Organized events including press conferences, exhibitions, open days and press tours.
• Maintained and updated information on the company’s website.
• Managed and updated information and engaged with users on social media sites such as Twitter and Facebook.
• Managed the PR aspect of a potential crisis situation.
• Devised and coordinated photo opportunities for clients and media.
• Advised management on communication issues and strategies.
• Developed strategies for crisis management plans to ensure the agency's reputation is maintained.
• Planned, developed and managed client's brand identity. Clients Included: - Eggspectation - Annabel Karmel - BOCA - BBC Good Food Awards - Appetite - SugarMoo - Lakeland - The Gramercy - P.I Dubai - Jakes Food Truck - Gulf Bagel Factory - Circle K
Middle East Broadcasting CenterFreelance Journalist/Red Carpet Reporter/Correspondent
Aug. 2014 - Dec. 2015Dubai, United Arab Emirates• Researched/collated evidence and information to support a stories for Al Arabiya • Attended events for reporting purposes • Wrote daily articles for MBC Al Arabiya website using relevant information sources such as AFP, Reuters, online websites, etc.
• Identified potential interviewees, prepared interview questions, and conducted both live and recorded interviews.
• Created and shared ideas with editors
Middle East Broadcasting CenterIntern Journalist/Red Carpet Reporter
Jul. 2013 - Dec. 2013United Arab Emirates, Dubai• Researched/collated evidence and information to support articles for Al Arabiya • Wrote daily articles for MBC Al Arabiya website using relevant information sources such as AFP, Reuters, online websites, etc.
• Identified potential interviewees, prepared interview questions, and conducted both live and recorded interviews.
• Created and shared ideas with editors
Swerve EntertainmentIntern PR/Researcher/Coordinator/Executive Producer Asistant
Feb. 2013 - Jun. 2013United Arab Emirates, Dubai• Researched content and co-ordinated TV show MBC Action News • Acted as Swerve Online Manager
• Facebook page and website creator
• Assistant to producer and director on set
• Attended meetings, shared ideas
• Runner for executive producers on set
• Created draft production schedules signed off by producer
• Logged footage on location and after shooting.
Bijou Nightclub and LoungeRadio Commercial Voice Actor
Jun. 2012 - Aug. 2012United States, Boston• Created/produced all promotional radio advertisements • Performed all the voice overs for Bijou advertisements which aired on Kiss 108 radio station in the United States
BKP MusicTV Commercial Voice Actor (singer)
Dec. 2011 - Feb. 2012United Arab Emirates• Sang for a four minute television advertisement for a Dove commercial
AF Holdings LimitedIntern Corporate Communications Officers Assistant
May. 2011 - Jul. 2011Bahamas• Provided efficient day-to-day organization to the communications department by answering phones, keeping the filing updated, submitting check requests and other administrative duties
• Attended management meetings with potential clients.
• Assisted with executive communications meetings, presentations, press releases, and media pitches • Input data for supervisors in the form of word documents, information in spreadsheets, and operated office machinery
Swerve EntertainmentPerformer/Recording Artist/Set Assistant
Mar. 2010 - Jun. 2010United Arab Emirates• Performed as opening act for Flo-Rida concert and did radio press interviews
for Virgin Radio Dubai
• Assisted onset during the production of two music videos
Charisma MediaPromotional Worker
Jan. 2009 - Apr. 2009United Arab Emirates• Participated in street team marketing for Rani Natural Pear Float • Assisted with the event organization and promotion of Tamer Hosny concert
• Guided concert audience to proper seating
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