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Work Background
SEPHORAMarketing Manager | Influencer Marketing
Nov. 2022Drive end-to-end influencer strategy for cross-category, multi-brand campaigns—focusing on building authentic creator relationships, delivering measurable business impact, and crafting culturally relevant moments both online and IRL. - Led high-performing influencer activations and ambassador campaigns, delivering over 100% ROI and driving long-term brand advocacy - Co-managed the Sephora Squad program, overseeing recruitment, onboarding, and creator relationship building to enhance retention and authenticity - Pinpoint creative talent and culturally relevant moments to activate reactive campaigns—spanning gifting, social engagement, and partnerships—delivering 673% ROI through impactful moments - Launched Sephora Sounds in August 2023, Sephora’s first-ever music collective that amplifies underrepresented emerging artists—welcoming 80+ diverse musicians (over half BIPOC and female) and partnering with SixtyFour Music to provide financial support and authentic representation across social platforms and IRL moments.
SEPHORAMarketing Manager | Sephora Collection
Feb. 2022 - Nov. 2022San Francisco Bay AreaLed influencer and social marketing strategy for Sephora Collection, overseeing campaign execution, content development, and cross-functional alignment across key product moments. - Oversaw full influencer program management — from talent identification and onboarding to briefing, product seeding, event integration, and performance reporting - Produced a high-impact product launch event with 140+ attendees, generating 1.9M+ organic impressions and 18K+ clicks - Refined social strategy to improve creative workflows and established consistent reporting to drive content and performance optimization - Collaborated closely with brand, integrated marketing, and PR teams to ensure alignment and maximize campaign reach
HSNSocial Media Manager
Aug. 2021 - Feb. 2022Promoted to help lead HSN's social media team, overseeing the development and execution of comprehensive social strategies across key product categories. Focused on driving audience growth, engagement, and sales through innovative digital commerce initiatives and creator collaborations. - Co-led strategy for QVC & HSN’s 49-hour digital commerce event, generating 47M impressions, 12.5M live plays, and 15K+ new followers - Created and managed weekly livestream content, simulcasts, and original social programming—resulting in $634K YoY sales lift - Developed seasonal campaigns including a holiday initiative delivering 14.9M impressions, 4M views, and an 80% engagement rate - Collaborated on early-stage influencer program, onboarding and managing 7 creators monthly to build brand advocacy - Spearheaded cross-platform social strategy producing nearly 50 weekly pieces including live videos, original series, and giveaways
HSNSocial Media Strategist
Mar. 2020 - Sep. 2021Tampa, Florida, United StatesDesigned and executed monthly social content calendars and innovative Facebook programming to boost engagement, support partnerships, and advance key brand initiatives. - Created seasonal campaigns, including a holiday campaign that drove 14.9M impressions, 4M video views, 80% engagement, and 21% growth in Facebook fan group - Managed Facebook simulcasts and weekly Facebook Live Shopping series, generating over 922K impressions YTD - Supported partnership launches with notable vendors including Laila Ali, Laura Prepon, Michael Strahan, and Dolly Parton - Collaborated cross-functionally with QVC on company-wide initiatives such as The Big Find and Small Business Spotlight - Assisted with influencer onboarding and monthly management for HSN’s Content Creator program
University of South FloridaSocial Media Specialist
Jan. 2018 - Feb. 2020Tampa, Florida, United StatesLed comprehensive social media strategy and content creation to elevate the University of South Florida’s health and medicine reputation. Managed end-to-end video production and developed integrated campaigns that amplified institutional achievements, significantly boosting engagement and follower growth across multiple platforms. - Created and published 150+ monthly social content pieces, strategically highlighting USF’s research, medical services, and milestones to strengthen brand positioning - Directed full video production workflow for Facebook Live and YouTube, including location scouting, talent recruitment, filming, and editing featuring researchers and medical faculty - Increased social engagement by 162% and grew Facebook following by 44%, with additional growth of 10% on Twitter and 20% on LinkedIn within six months - Designed marketing collateral supporting scientific research, new facility launches, and institutional campaigns, enhancing visual communication across channels - Managed the Dean of the College of Medicine’s social media presence and provided mentorship and oversight to an intern after promotion from coordinator
Crunch FitnessSocial Media Coordinator
Jan. 2017 - Dec. 2017Tampa, Florida, United StatesSpearheaded social media strategy and content management across 12 club locations, driving community engagement and member retention through innovative digital initiatives. Played a key role in launching #CrunchTV, a social media-powered content display featured on in-club screens, which boosted organic social engagement by encouraging members to see and share their own content in real time. - Oversaw social media strategy and content execution for 12 club locations, driving increased community engagement and increasing membership through targeted digital initiatives - Produced professional photo and video content utilized across digital, print, and advertising channels to elevate brand storytelling and visual consistency - Developed and implemented the #CrunchTV hashtag campaign, leveraging user-generated content to foster community connection and elevate in-club experiences
SAK CreativeFreelance Social Media & Creative Strategist
Aug. 2015Florida, United StatesProvide end-to-end social and creative strategy for clients across hospitality, beauty, wellness, fashion, and retail—delivering tailored brand-building solutions that span content, analytics, and campaign planning. - Lead strategic audits, competitive analyses, and channel planning to guide brand voice, positioning, and performance - Build content calendars and develop social-first creative, including short-form video and photography for organic and paid use - Oversee reporting and performance tracking with tools like Traackr, Sprout Social, Google Analytics, and Tribe - Edit and produce visual assets to support integrated campaign launches, social storytelling, and influencer initiatives - Clients span hospitality, travel, beauty, health/wellness, fashion, and retail
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