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Work Background
3 Ridings DesignWebsite Design, Website Build, and Content Creation
May. 2024 - Dec. 2025Home BasedTitle: Website Designer & WordPress Specialist | Owner at 3 Ridings Design
Company: 3 Ridings Design
Dates: May 2024 – December 2025
Description: Crafting modern, responsive websites for professionls and businesses organisations. Specialising in WordPress design and custom builds using Elementor Pro, with strong SEO awareness and content creation skills. Providing ongoing website support Known for clear communication, a guided process, and results-focused design
World Animal ProtectionDigital Officer, World Animal Protection, Remote (FTC).
Jun. 2021 - Jun. 2022This role involved website content management, analytics reporting and SEO management.
• Content SEO optimisation: Example organic traffic stats: 01-09-21 to 31-03-22
Visitors +21.8%, New Visitors +29.5%, Session + 24.5%, Pageviews +18.0%,
Bounce Rate -17.2%
• New content marketing strategy to increase organic reach (blogs + news articles)
• New Data Studio report suite for the website, campaigns, donations and online shop
• New MOZ software installation, SEO blog post templates and back-link generation
• BAU website support (Drupal CMS)
The Institute of LeadershipMarketing Executive (Acquisitions), Institute of Leadership & Management, Remote.
Jan. 2021 - Apr. 2021Responsible for the creation and delivery of all marketing communications to new members and organisations, with the overall objective to increase customers.
• Reviewing Google Ads performance, re-writing ad copy and updating keyword strategy
• Setting up Google Data Studio and creating new reports using Analytics and Ads data
• Using Google Analytics to evaluate channel performance and customer journeys
• Creating SEO blogs via CMS
• Email marketing posts
Crimestoppers TrustDigital Communications Officer, Crimestoppers Charity Trust, Surrey.
May. 2018 - Mar. 2020Wallington, England, United KingdomMy roles were digital content creation and management for campaigns, business development, website content maintenance, paid advertising, performance analytics and social media.
Campaign Management:
• Discussing the requirements with the campaign sponsor
• Creating copy and media collateral for website, social media and advertisements
• Managing the campaign
• Reporting on the campaign’s performance Website Content Management:
Creating specialist SEO articles, campaign pages and blog posts via CMS. Updating the current content of the website. Reporting on website performance with Google Analytics dashboards and reports.
Campaign example: https://bit.ly/2TkAsj6 Content example: https://bit.ly/35tCWBB Digital Advertising:
Creating ad copy, visuals and analytics for Facebook, Twitter and LinkedIn advertising campaigns. Reporting on a campaign’s performance with platform and Google analytics tools. Social Media Management:
• Content calendar management
• Advertising and organic campaigns: Facebook, Instagram, Twitter & LinkedIn
• Performance analytics: Google analytics and social media platform stats. Headline Stats for Social Media (January 2019 to December 2019):
LinkedIn: Engagement +261%, Impressions: +204%
Facebook: Engagement +71%, Impressions: +18%, Message Clicks: +77%
Twitter: Engagements: +2%, Impressions; +6%
Instagram: Engagements: +727%, Impressions: +677%, Profile Clicks: +56% These improvements were achieved through more consistent posting, clear brand identification and, above all, on remembering that these are engagement media, not broadcast mediums.
Various CompaniesInformation Technology Business Analyst
Apr. 2007 - Apr. 2011London Area, United KingdomSenior Business Analyst & Project Management Roles:
During this time, I freelanced with corporate clients in several international locations. Example Roles & Projects: New Trading System Introduction - Business analyst Data Centre Migration - Interim project manager Business as Usual (BAU) - Support for new system functions Business Sectors: Banking and Treasury Management Clients: Santander, Commerzbank, SEB, HSBC Global Markets, Bank of Cyprus Locations: London, Frankfurt, Stockholm, Honk Kong & Nicosia
Various CompaniesSenior Business Analyst
Jun. 1997 - Oct. 2006London Area, United KingdomIT Business Analyst:
During this time, I freelanced with corporate clients in London. Example Roles & Projects: New trading platform implementation Introducing new financial products to trading systems Streamlining front to back office trade interfaces Business as Usual client support (front/middle/back offices) Business Sectors: Banking and Treasury Management Clients: Abbey National Treasury, HBOS Treasury, UBS, BNPP & Fidelity International Location: London
Various CompaniesSoftware Programmer
Aug. 1987 - May. 1997London Area, United KingdomSoftware Application Programmer:
Commercial programming for corporate IT departments and software houses, such as Sears MIS, ACT Financial Systems, Shell International and NatWest Markets. 5.1 Core Software Programming Skills Program Solution Design Program Unit Test Plans & Execution Structured Program Coding System Testing New development projects & production system support.
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