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Work Background
B’CommFounder & Lead Communication Consultant
Nov. 2025France– Designed data-driven digital strategies improving visibility, engagement metrics and qualified conversions.
– Structured multi-platform content calendars increasing consistency, velocity and audience retention rates.
– Delivered conversion-focused copy raising landing-page clarity and boosting lead-generation performance.
– Built high-impact brand narratives strengthening positioning, authority and message differentiation.
– Analyzed KPIs to optimize campaigns, refine targeting and maximize communication ROI.
– Supported founders with strategic messaging, segmentation insights and value-proposition optimisation.
– Coordinated workflows with creatives to accelerate production and elevate content quality standards.
La Plume de BasmaFreelance Copywriter
May. 2023Copywriter & Communications specialist Passionate work on every project to encapsulate & share customers messages in an authentic way
La Plume de BasmaCopywriter & Digital Communication Specialist
May. 2023 - Nov. 2025Copywriter & Communications specialist
Passionate work on every project to encapsulate & share customers messages in an authentic way
ICON plcClient Services Associates II
Jan. 2023 - May. 2023Lyon, Auvergne-Rhône-Alpes, FranceMAPI RESEARCH TRUST. Non-profit organization dedicated to improving patients' quality of life by facilitating access to Clinical Outcome Assessments (COAs), sponsored by ICON, the world's leading clinical research organisation.
Muslim Hands FranceRédactrice web
Apr. 2019 - Dec. 2022-Proofreading and editing of all written material and communication of French affiliate -Writing of all printed & online fundraising and marketing content for regular and emergency campaigns -Direct Management of the French website & social media platforms -Writing of blogs & weekly newsletters to cover active operations on field and urgent crises to raise funds on spot & address donors concerns -Writing of donor specific content, updates and thank-you letters for regular donors and orphan sponsors -Writing of annual activity reports -Peer-editing of spreadsheets and documents produced by colleagues -Creation of strategic online & on field campaigns with other members of the communication team
Muslim Hands FranceWeb Editor & Digital Communications Officer
Apr. 2019 - Dec. 2022-Proofreading and editing of all written material and communication of French affiliate
-Writing of all printed & online fundraising and marketing content for regular and emergency campaigns
-Direct Management of the French website & social media platforms
-Writing of blogs & weekly newsletters to cover active operations on field and urgent crises to raise funds on spot & address donors concerns
-Writing of donor specific content, updates and thank-you letters for regular donors and orphan sponsors
-Writing of annual activity reports
-Peer-editing of spreadsheets and documents produced by colleagues
-Creation of strategic online & on field campaigns with other members of the communication team
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