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Work Background
SociollaSr. Marketing Manager
Aug. 2024• Develops yearly and quarterly campaign & activation strategy, promotions gimmick for overall Sociolla online & offline channels. • Leads and oversees online & offline tactical, thematic, and brand campaigns along with Sociolla events. • Manages campaign & activation monthly budget and expenses.
SociollaSr. Campaign Manager
Aug. 2021 - Jul. 2024Jakarta, Indonesia• Developed quarterly and monthly campaign strategy, promotions gimmick, social media & digital marketing strategy, offline activations plans, and the overall Sociolla online & offline campaign calendar. • Managed and monitored monthly online & offline campaign income & trade plan budget. • Managed end-to-end tactical & regular campaign executions across Sociolla online & offline channels.
SociollaCampaign Manager
Feb. 2021 - Aug. 2021Jakarta, Indonesia• Strategized and developed monthly and daily campaign plans, online visibilities, promotions gimmick, social media & digital marketing brief, and creative contents. • Developed and monitored daily online campaign calendar & executions. • Ideated new campaign initiatives and feature improvements for both online (website & apps) and offline (physical stores) channels to other function teams.
ShopeeMarketing Campaign Category Lead
Sep. 2019 - Jan. 2021Greater Jakarta Area, Indonesia• Led and oversaw marketing campaign, from generating ideas, developing campaigns, to ensuring timely execution of the campaigns focusing on Shopee Marketplace categories (Electronics, FMCG, Fashion, and Lifestyle). • Collaborated and coordinated across multiple teams, including Social Media, Online Media, Comms, Business Development, Projects, KOL, Brand, Creative, and Business Intelligence. • Performed weekly analysis of campaign performance & improvement.
ShopeeMarketing Campaign Operations Associate
Mar. 2018 - Sep. 2019Jakarta, Indonesia• Conceptualized, developed and executed marketing campaigns, as well as ensured smooth and timely execution of the campaigns focusing on Shopee Marketplace & Shopee Mall. (Project highlights: Super Brand Day, Exclusive Product Launch, Fashion Category Fair, Supermarket Fair, Flash Sale) • Collaborated and coordinated across multiple teams (Graphic Designer, Online Marketing, Comms, Projects, Business Development, Social Media, Brand, KOL teams) to execute the campaigns. • Delivered weekly analysis of campaign performance & improvement.
IDN MediaDigital Strategy Associate
Oct. 2017 - Feb. 2018Greater Jakarta Area, Indonesia• Created digital content & digital activation proposals for IDN Media clients upon the desired objectives. • Delivered strategic digital media proposal to IDN Media clients along with the Account Managers. • Collaborated across multiple teams, including Social Media, KOL Management, Business Development, Event, and Creative teams to ensure excellence execution on the strategic digital plan.
PT Matahari Department Store TbkMarketing and Advertising Intern
Jun. 2016 - Aug. 2016Tangerang, Indonesia• Analyzed and evaluated sponsorship proposals from leading Indonesian magazines • Delivered ideas, created, and developed an Indonesia's Independence Day campaign by involving customers in a social media competition with a total prize of $4,200 • Supervised monthly photography sessions for Matahari's print and digital advertisements
Indiana Daily StudentPhotojournalist
Mar. 2016 - Dec. 2016Bloomington, Indiana Area• Photographed pictures of human elements in approximately 3-5 events held around Indiana University on a weekly basis • Edited photos and wrote caption for 5-20 photos published on Indiana Daily Student newspaper biweekly • Set up the story theme of the assigned events with the writers that were to be published on tomorrow's newspaper
Provoke MagazineRepresentative of Provoke
Oct. 2010 - Oct. 2011Greater Jakarta Area, Indonesia• Coordinated and distributed 25 free and limited Provoke magazines to students around the school • Engaged and participated in social gatherings held by the Provoke Magazine with other representatives of Provoke from over 50 high schools in Jakarta
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