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Schonwasser ConsultingEvents and Marketing Leader
Aug. 2025California, United States
AutodeskDirector, Global Brand Experience
Feb. 2022 - May. 2025Bringing the Autodesk Brand to life via experiences for customers, employees and partners. We do this by defining and delivering the Autodesk Brand experience through owned programs, enablement of other teams and internal partnerships. Keynote experiences and programs such as Autodesk University, One Team Conference, Executive Briefing Program and the Autodesk Gallery in San Francisco all are managed by my team.
AutodeskDirector, Creative & Brand Activation
Jun. 2019 - Feb. 2022San Francisco Bay AreaI’m responsible for driving and scaling high-quality brand experiences for Autodesk. I direct teams focused on executing cohesive, consistent and compelling brand experiences ensuring we keep the brand fresh and modern for our long standing brand experiences such as Autodesk University while developing and incubating new ones to meet the needs of the business. Additionally, my team is responsible for visitor experience programs such as tours and briefings in our Technology Centers and Gallery.
AutodeskSr. Manager, Autodesk University Program Strategy
Mar. 2013 - May. 2019San Francisco Bay AreaResponsible for the overall strategy for our customer learning program, Autodesk University (AU). AU hosts customers in the design and engineering disciplines at a dozen events worldwide. The flagship event takes place in Las Vegas with 10,000 attendees. AU also delivers hundreds of classes online making it available to customers globally for free.
AutodeskMarketing Manager, Global Alliances
Aug. 2011 - Mar. 2013San Francisco Bay AreaResponsible for identifying and managing marketing opportunities with several alliance partners in an effort to further extend Autodesk marketing. Alliance partners included companies like AWS, HP, Intel, Nvidia, Lenovo, Dell, Apple, etc.
AutodeskMarketing Manager, Global Campaigns
Nov. 2009 - Aug. 2011San Francisco Bay AreaManaged and deployed campaigns targeting students and educators. Developed partnership program plans and established the industry marketing strategy for secondary education.
AutodeskCustomer Learning Program Specialist - Events, Communications & Marketing
Nov. 2006 - Nov. 2009Managed all customer learning programs events and marketing initiatives. Developed and managed content and messaging for events as well as planned and executed. Responsible for creation of global marketing assets and tool kits. Delivered marketing presentations at partner events and via webcast. Drove the implementation of Autodesk Certification within the Americas. Worked to consistently and effectively communicate department sucesses both internally and externally.
AutodeskMarketing Coordinator, Manufacturing Solutions Division
Aug. 2004 - Aug. 2005Tracked, communicated and managed progress and risks for all projects. Acted as liaison between the team and developer to enhance the user-interface and functionality of the online Customer Success Library. Collected and managed submissions for online Customer Success Library and worked on tool improvements with developer. Developed and implemented global surveys to ensure sales tools met requirements. Negotiated and managed vendor relationships. Managed division presence at events. Managed collection of content, printing, assembly and delivery of sales tool kits
AutodeskProject Specialist - Real Estate Facilities, Community Relations & Travel
Dec. 2003 - Aug. 2004Designed and developed Intranet website. Implemented surveys to measure customer satisfaction. Developed presentations. Maintained real estate database with details of 90+ office locations worldwide, including; floor plans, leases, operating expenses, contacts etc. Developed reports and metrics. Assisted with implementation of global standardization.
AutodeskMarketing Project Manager, Infrastructure Solutions Division
Aug. 2002 - Apr. 2003Redesigned and published the online database and catalog for Autodesk Developer Network (ADN). Launched global marketing effort to increase partner memberships in ADN.
Program analysis for business development opportunities.
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