SC Management Group LtdSales Marketing Manager
Jun. 2023City of Cape TownLeading integrated sales and marketing strategies to drive revenue growth for clients across the UK and South Africa. Responsible for aligning cross-functional teams to streamline the customer journey from lead generation to deal closure. Key Achievements Revenue Growth: Increased annual recurring revenue (ARR) by 22% within the first year by identifying untapped B2B segments in the South African and UK markets. Lead Generation: Spearheaded a multichannel digital campaign that improved lead quality and increased marketing-qualified leads (MQLs) by 40%. Strategic Partnerships: Negotiated and closed 7+ high-value contracts with enterprise clients, contributing massively to the UK B2B clients division's.