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Work Background
AidigitalhqBusiness Owner
Aug. 2025Hi, I’m Aleksandra, Founder of AI Digital HQ — where strategy meets innovation. I help entrepreneurs, creators, and small business owners use AI tools to save time, cut costs, and grow smarter online. From content creation and digital branding to automated marketing systems, my work focuses on empowering people to build visibility, monetize their skills, and scale sustainably — without burnout. 🔹 I teach the same AI strategies that big brands use — simplified for real businesses.
🔹 I help creators master short-form content, storytelling, and automation through AI.
🔹 I turn complex tech into tools for freedom, impact, and growth. Whether you’re building a business, rebranding, or learning how to integrate AI into your workflow — I show you how to turn your ideas into digital assets that work while you rest. 🚀 Let’s connect — I share insights weekly on AI marketing, creator automation, and digital growth strategies for the modern entrepreneur.
MITBusiness Owner
Jan. 2025OnlineOwner | Digital Marketing Mentor | Founder of IAM Marketing | Empowering Women to Grow Authentically Online I’m the founder of IAM Marketing—a purpose-driven digital marketing brand designed to help women, stay-at-home moms, and entrepreneurs build powerful, authentic online presences that align with who they truly are. Through strategy, storytelling, and soul-aligned content, I help clients:
✔ Define their niche
✔ Attract aligned audiences
✔ Build confidence on social media (especially TikTok & Instagram)
✔ Turn their passion into a profitable, fulfilling side hustle I believe in marketing that feels good, looks good, and does good—because when women show up as their authentic selves, real impact happens. Let’s grow your presence, elevate your message, and make your dream business a reality—one post at a time.
Foundation for Development and InnovatioDirector
Jun. 2020• Responsible for communicating effectively with the Board and providing, in a timely and accurate manner, all information necessary for the Board to function properly and to make informed decisions.
• Responsible for the fiscal integrity of FDI to include submission to the Board of a proposed annual budget and monthly financial statements, which accurately reflect the financial condition of the organization.
• Responsible for fundraising and developing other revenues necessary to support FDI's mission.
• Responsible for fiscal management that generally anticipates operating within the approved budget, ensures maximum resource utilization, and maintenance of the organization in a positive financial position.
• Report to and work closely with the Board of Directors to seek their involvement in policy decisions, fundraising and to increase the overall visibility of the organization.
• Supervise, collaborate with organization staff.
• Strategic planning and implementation.
• Planning and operation of annual budget.
Innovation Consulting Network DOOELHead Advisor for Project Management
Feb. 2019Skopje, Skopski, North Macedonia• Regularly produce various content types, including email, social media posts, blogs and white papers
• Create content marketing campaigns to drive leads and potential clients for services through best practices to generate traffic to site
• Edit content produced by other members of the team and edit content produced by other members of the team
• Review and advice on appropriate project governance structures or managing and implementing the outsourced project
• Review and advice on appropriate project processes, roles and responsibilities as well as review and advice on project management and quality assurance frameworks
• Advise on communication management strategy including stakeholder analysis and procedures, means, frequency, format and records of communications with different stakeholders within and outside INK • Advise on the quality management strategy including quality standards, quality management procedures, quality assurance controls and activities and responsibilities
Ministry of Sport North MacedoniaAdvisor for International Co-operation Department/National coordinator of European week of sport
Aug. 2017Skopje Statistical Region, North Macedonia• Formulate effective strategies consistent with the government initiatives and competitive strategy of the organization in a global aspect. Examining policy issues and strategic planning with long term perspective while determining objectives and setting priorities for future project opportunities.
• Identify and keeping up-to-date on key agency policies/priorities and economic, political and social trends which affect the organization while understanding where the organization is heading and how to make a contribution with key initiatives to reflect on the policies of the government. • Undertake administrative tasks, maintain effective recording systems, respond to queries, draw up business plans, write reports and make formal presentations to funding bodies and other partner organizations.
• Provide assistance in marketing tools, to bring additional partners and organizations to events, in order to promote the organizations goals and objectives. • Make sound, well-informed and objective decisions, perceiving the impact and implication of decisions while committing to action even in uncertain situations to accomplish organizational goals. • National Coordinator for the European week of sport Erasmus + 2017, 2018, 2019 project
• National Coordinator for the Agency of Youth and Sport • Programmee committee for European Council, representative for the Republic of Macedonia
Agency of Youth and Sport North MacedoniaNational Project Manager
Jun. 2017Skopje, Skopski, North MacedoniaFormulated effective strategies consistent with government initiatives and competitive strategies in a global aspect;
◦ Examined policy issues and strategic planning with long term perspective in order to propose objectives, outcomes, and results of action plans;
◦ Undertook administrative tasks for international projects, maintaining effective recording systems, developing business/project plans, reporting and formal presentations to funding bodies and stakeholders (private and public);
◦ Translation of documents for communication purposes of the Agency and the European Union;
◦ National Coordinator of European Week of Sport Erasmus+ European Union co-funded project y.2017 –
y.2022;
◦ National Coordinator for government Agency in European Council (y.2017-y.2022);
◦ Programme Committee Member of European Council (y.2017-y.2022).
Company for trade and services SUPER LIGHT PARK DOOEL SkopjeSenior Public Relations Manager
Jan. 2013 - Jan. 2017Skopski, North Macedonia• Worked as a coordinator in the direct promotions side of the sales department.
• Managed event logistics and tracked consumer comments along with implementing strategic marketing campaigns. • Supported human resources with all tasks, trained incoming employees, safety regulations and on-job activities, actively collaborated with sector for 2 years.
• Focused on expanding the brand as well as the logo, managed events and coordinated with media outlets to increase potential growth for all concerts and events.
• Acted in response to project ideas and outlines for social media and other projects.
• Prepared material costs and timing estimates, reports and designed specifications.
Hotel Continental Skopje MacedoniaSenior Marketing Manager
Jun. 2011 - Jan. 2013Skopje, Skopski, North Macedonia• Drafted, edited and published all promotional materials supporting all public events occurring within the hotel. Ensured all social media strategies and objectives were met.
• Coordinated all events, conferences, meetings, group visits, workshops, etc.
• Managed entire marketing department while working close with the financial department to coordinate all events.
• Searched for innovative potential cooperation with organizations inside and outside of Macedonia. • Presented power points for investors and organizations to provide current statistical information regarding the hotels assets, future goals and objectives. • Generated an increase of new clients for the hotel, including the European Union collaboration and increased group visits –athletic, tourist, government, etc.
BeMyDD LLCSenior Regional PR Manager
Jan. 2008 - Dec. 2011Cincinnati, Ohio, United States• Worked as a coordinator in the direct promotions side of the sales department along with the Brown-Forman Corporation. • Managed all strategic planning and project designs for current marketing plan. • Trained and facilitated all new employees throughout the regions, including TX, CA, MA, NC, AZ, FL (SE & SW), CO, and KY.
• Organized and administrated all marketing social media events in the 42 states along with managing promotional road trips and public relations campaigns with potential organizations in all regions.
• Managed and motivated employees by assigning and directing work, and providing guidance, feedback, coaching and mentoring. • Performed ongoing assessment of training and development needs, and ensured that they are met.
• Prepared material costs and timing estimates, reports and designed specifications.
• Provided strategic direction and guidance to staff and fostered an environment of high performance, learning, growth and continuous improvement.
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