Arab Open University - LEBANONHead of PR and Marketing Department
Aug. 2017 - Aug. 2018Tayouneh / Antelias1. Create strategic plans for new marketing initiatives, including budget allocation, message development, creative direction, target audiences, timelines, and/or other related issues.
2. Create the yearly and monthly social media plan. Provide content & manage all digital marketing initiatives
3. Conduct regular research analysis of existing and new digital marketing platforms to determine effectiveness
4. Manage the website content
5. Manage advertising and public relations agencies
6. Create advertising campaign and media booking (Outdoor – TV – Radio – Online Campaign)
7. Approve all local print advertising and manage graphic designers on ad creation
8. Select and manage freelance talent, including, copywriters, photographers
9. Handle Press Release and relation with Media
10. Prepare and handle the following events (Branch openings - Conferences - Seminars…)
11.Work with diverse academic, cultural and ethnic backgrounds of AOU students and staff