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Work Background
OSNRegional Sales Director - MENA- OSNtv
Jan. 2023Middle East and North AfricaI lead the regional sales function across MENA, overseeing a broad multi-channel ecosystem spanning direct sales, partnerships, retail, telesales, and digital platforms. My role centers on shaping regional sales direction, aligning commercial priorities with business objectives, and ensuring consistent execution across diverse and competitive markets. I focus on strengthening operational discipline, expanding strategic partnerships, and optimizing sales processes to enhance effectiveness and scalability. A key part of my mandate is building strong leadership alignment across markets while fostering a performance-driven culture that supports sustainable growth and long-term market leadership.
OSNDirector of Sales - GCC
Sep. 2016 - Dec. 2021Dubai, United Arab EmiratesIn this role, I was responsible for driving sales performance and commercial execution across GCC markets. I worked closely with senior stakeholders to translate business objectives into actionable sales strategies while ensuring alignment across teams, channels, and partners. I invested heavily in building capable sales leadership, developing talent pipelines, and strengthening partner relationships to support market expansion. My approach combined structured planning, disciplined execution, and continuous adaptation to evolving customer and market dynamics.
OSNSenior Manager - Direct Sales - UAE
Mar. 2013 - Aug. 2016Dubai, United Arab EmiratesI led large direct sales operations across the UAE, focusing on strengthening frontline execution and leadership effectiveness. My responsibilities included setting clear performance expectations, driving daily execution discipline, and supporting managers through structured coaching and accountability frameworks. I played a key role in embedding performance management practices, improving sales processes, and creating a culture focused on consistency and results. This period marked a strong transition into senior leadership through people development and operational excellence
OSNSales Manager - Direct Sales - Jeddah, KSA
Sep. 2011 - Feb. 2013Jeddah Governorate, Saudi ArabiaI managed sizable direct sales teams, ensuring alignment between regional objectives and frontline execution. My focus was on building strong team structures, improving sales capability, and introducing new approaches to market engagement. I placed strong emphasis on talent development, internal mobility, and leadership readiness, helping create stable and motivated teams while supporting broader regional commercial goals.
OSNSales Manager - Direct Sales - Riyadh, KSA
Aug. 2009 - Aug. 2011Al-Riyadh Governorate, Saudi ArabiaIn Riyadh, I oversaw end-to-end direct sales operations, including recruitment, onboarding, and performance management. I worked closely with team leaders to ensure consistency in execution and adherence to operational standards. I also collaborated with cross-functional teams to support sales initiatives, market activities, and customer acquisition efforts, contributing to the strengthening of regional sales presence.
ShowtimeSales Manager - Direct Sales - Bahrain
Oct. 2007 - Jul. 2009BahrainI was responsible for establishing and growing the direct sales operation in Bahrain from the ground up. This included building the team, setting up operating frameworks, and defining sales processes to support market entry and expansion. The role required hands-on leadership, close monitoring of performance, and continuous team development to ensure a strong and sustainable foundation for future growth.
ShowtimeSales Manager - Direct Sales - Al-Khobar, KSA
Aug. 2004 - Sep. 2007Al-Dammam Governorate, Saudi ArabiaI managed direct sales activities across the Eastern Region, leading distributed sales teams and coordinating regional execution. My responsibilities included target setting, performance tracking, and capability development across the sales force. I worked closely with internal stakeholders to ensure operational support for sales initiatives while continuously improving sales effectiveness through training, coaching, and structured planning.
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