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Work Background
AnakatechMarketing Communications Manager
Apr. 2022 - Aug. 2024Tel Aviv, IsraelWorked across multiple brands including NetoPartners (affiliate program/B2B), SpinOro (game developer/B2B), and WinoMania (online casino/B2C). Key achievements and responsibilities: - Brand Development: Reimagined and launched NetoPartners and SpinOro, crafting new visuals and communications to boost market positioning. - Social Media Growth: Increased social media engagement by 30% annually, organically and without a budget. - Event Management: Organized 10-15 events yearly, including major industry expos like iGB and SiGMA. - Campaigns & PR: Delivered a UK TV campaign on a tight budget and coordinated PR across multiple media channels. - SEO & Web Management: Boosted website traffic by 10% through content strategies and led multiple website redesign projects. - Email Communication: Engaged clients with monthly newsletters for multiple brands. - Tools: Proficient in Jira, Monday.com, Google Analytics, SEMRush, Canva, Adobe and more.
China Campus NetworkHead of Marketing
Jan. 2019 - Dec. 2021Moscow, Moscow City, Russia- Directed a cross-functional marketing team (6 people and 5 agencies) with a focus on achieving KPIs and driving business growth. - Designed and executed comprehensive marketing strategies across B2C channels (acquisition, events, SEO, email marketing, and social media) - Optimized and scaled by 20% acquisition channels (Google Ads, Facebook, VKontakte) to maximize ROI. - Oversaw large-scale event planning and participation in international expos and competitions. - Enhanced brand awareness through unpaid PR, public speaking, and strategic partnerships. Key Achievements: - Built CCN’s brand presence in Russia, contributing to the company’s success as an international educational startup operating in 15+ countries. - Generated 30% revenue increase on average through strong SEO, content strategies, and optimized acquisition channels.
China Campus NetworkCreative Director
Nov. 2016 - Jan. 2019Moscow, Moscow City, Russia- Transformed the corporate website and created high-converting landing pages. - Developed creative campaigns and strategies that strengthened CCN’s brand positioning. - Managed offline and online events, including national educational expos and international conferences. - Led SEO initiatives and content strategies, driving a surge in organic traffic and user engagement. - Collaborated with PR teams for media coverage, securing features in 40+ publications and national TV appearances. Key Achievements: - Grew organic traffic and social media, generating up to 40% of total revenue over two years. - Developed automated email marketing and chatbots on VKontakte and Telegram for segmented, personalized communication.
China Campus NetworkSocial Media Marketing Specialist
Jun. 2015 - Oct. 2016Moscow, Moscow City, Russia- Launched creative campaigns and managed social media channels (VK, FB, IG), building strong online communities. - Produced engaging video and written content, generating significant audience growth by collaboration on special projects with targeted influencers. - Conducted competitor analysis and developed marketing reports to inform strategy. - Prepared impactful presentations and marketing materials to support brand communication. Key Achievement: Created CCN’s YouTube channel from scratch, achieving 500K+ views organically (pre-YouTube Shorts era).
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