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Work Background
OZ SpADigital Lead
Jul. 2019Italy, PadovaContext & mandate
Brought in to design, consolidate and govern the digital ecosystem of a multi-brand industrial group, supporting brand positioning, international growth and cross-functional alignment. Scope of responsibility
- Ownership of the digital ecosystem across multiple brands (B2B & B2C), spanning platforms, content architecture, tools and partners
- Governance of global digital communication, ensuring consistency, scalability and alignment across internal teams and external stakeholders
- Strategic coordination between Marketing, IT, Sales and Backoffice on digital transformation initiatives Strategic decisions & initiatives
- Defined and led the evolution of the company’s digital experience strategy, shifting from channel-driven execution to ecosystem governance
- Designed and implemented digital solutions to support global sales distribution and commercial performance
- Established frameworks and processes for global content production and digital communication across markets
- Acted as a digital enabler for core business functions, translating operational needs into scalable digital systems Impact
- Reduced fragmentation across brands, tools and partners
- Increased organizational clarity and efficiency in digital initiatives
- Positioned digital as a structural business enabler rather than a support function
- Enabled long-term brand consistency and scalable international growth
Kering EyewearDigital Project Manager
Nov. 2016 - Jun. 2019Padova, ItaliaContext & mandate
Responsible for the evolution and governance of global digital platforms in a fast-growing, multi-brand luxury environment. Scope of responsibility
- Ownership of key digital projects impacting global B2B channels and internal stakeholders
- Coordination of cross-functional teams (marketing, product, IT) and external partners
- Governance of content processes, workflows and digital touchpoints Strategic decisions & initiatives
- Led the redesign and launch of a fully renewed, mobile-first global B2B platform, from co-design to development and rollout
- Defined strategies for content automation and workflow optimization, improving efficiency and scalability
- Oversaw B2B content targeting, distribution and product shooting processes
- Analyzed end-to-end digital customer journeys to optimize touchpoints and engagement
- Acted as a central point of alignment between departments, ensuring consistency and execution quality Impact
- Delivered a scalable and future-proof B2B digital platform adopted globally
- Improved efficiency and reliability of content production and distribution processes
- Strengthened alignment between digital, brand and commercial functions
- Supported customer retention and engagement through improved user experience
XtraGroove SrlDigital Project Manager
Apr. 2016 - Oct. 2016Padova, ItaliaKey clients:
✩ BEAUTY & CARE - Tigotà, ProAction
✩ ENTERTAINMENT - ScuolaZoo
✩ FASHION - The Fashion Fruit
✩ FOOD - Unilever Food Solutions, Knorr, Carte d'Or, Pizzoli, TreValli Cooperlat, Hoplà, Distillerie Moccia, Zabov, Giuso, Golfera
✩ SPORTS - Bottecchia Cicli
XtraGroove SrlDigital Strategy & Project Lead
Apr. 2016 - Oct. 2016Padova, ItaliaProgressed through multiple roles within a fast-paced digital consultancy, evolving from execution-focused activities to strategic ownership of digital projects and client relationships. Scope of responsibility (progressive)
- End-to-end ownership of digital projects across SEO, content, social media and performance marketing
- Strategic and operational management of multiple client accounts in parallel
- Translation of client business objectives into structured digital strategies and execution roadmaps
- Coordination between internal teams and external stakeholders to ensure delivery quality and consistency Strategic evolution & key initiatives
- Progressed from SEO Copywriting and Social Media Management to Performance Strategy and Digital Project Leadership
- Designed and executed integrated digital strategies combining content, SEO, social and performance channels
- Led performance optimization initiatives, using data and insights to refine digital touchpoints and messaging
- Managed complex, multi-brand content ecosystems, ensuring coherence across channels and formats
- Acted as primary digital point of contact for key clients, balancing strategic guidance and execution oversight Impact
- Supported measurable growth in visibility, engagement and performance across diverse client portfolios
- Increased efficiency and reliability of digital execution through structured workflows and prioritization
- Built strong client trust by aligning digital strategies with real business and communication needs
- Developed a solid foundation in digital governance, stakeholder management and delivery under pressure Key clients (selected):
BEAUTY & CARE - Tigotà, ProAction
ENTERTAINMENT - ScuolaZoo
FASHION - The Fashion Fruit
FOOD - Unilever Food Solutions, Knorr, Carte d'Or, Pizzoli, TreValli Cooperlat, Hoplà, Distillerie Moccia, Zabov, Giuso, Golfera
SPORTS - Bottecchia Cicli
XtraGroove SrlPaid Adv Specialist & Digital Strategist
Jan. 2015 - Mar. 2016Padova, Italia
Ninja MarketingContributor
Jun. 2014 - Nov. 2015Padova, Italia
XtraGroove SrlSEO Copywriter & Social Media Manager
Mar. 2013 - Dec. 2014
Banca IFISWeb Marketing Specialist
Jul. 2012 - Feb. 2013Venezia, Italia
Gottardo SpAMarketing & Communication Internship
Apr. 2012 - Jun. 2012Padova, Italia
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