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Work Background
Product Manager
YENEE WellnessProduct Manager
Nov. 2025Azerbaijan
Conscious Leadership and Transformation Coach
Conscious Leadership and Transformation CoachConscious Leadership and Transformation Coach
Sep. 2022Conscious Leadership Coach: • Empowering leaders through coaching to drive transformation and cultural change • Helping individuals and teams develop mindful leadership skills, build strong teams, and achieve personal and professional growth. Women Empowerment Coach: • Helping women cultivate their self-confidence, develop the capacity for self-reliance, and enhance their resilience in overcoming life's challenges.
CEO and Founder
PlussCEO and Founder
Jul. 2021Azerbaijan• Crafting and executing robust corporate strategies • Spearheading agile and digital transformations for value creation, innovation, and performance enhancement • Developing new products • Specialized coaching and mentoring for startups • Redesigning organizational structures • Streamlining business processes
Independent Innovation and Transformation Consultant
ConsultantIndependent Innovation and Transformation Consultant
Nov. 2020• Executive Advisory Services • Leading organizational transformation • Startups coaching and mentoring
Digital Lab/ Head of Products
PASHA Bank OJSCDigital Lab/ Head of Products
Sep. 2018 - Oct. 2020• Successful integration of product squads into SME business • Driving Agile transformation | Digital transformation • Crafting the vision for digital products within the bank • Monitoring squads’ product management and design maturity • Coaching squads to enhance product management and UX practices • Hiring, performance evaluation, coaching digital talents
Digital Banking Executive Director
AccessBank AzerbaijanDigital Banking Executive Director
May. 2017 - Sep. 2018• Direct supervision of Digital Banking, Payment Cards, Deposit Business, Contact Centre, Payments & Settlements • Implementing and advancing innovative digital services and channels, notably myAccess. • Enabling the adoption of an Agile culture within the Product development and IT • Optimizing work efficiency and processes within Payments & Settlements
Head of Banking Services
AccessBank AzerbaijanHead of Banking Services
Jan. 2013 - May. 2017Azerbaijan, baku• Directly overseeing deposit business, digital banking, payments & settlements. • Initiating and developing digital banking ifrom scratch. • Crafting project plans and collaborating with european partners to successfully implement the onlinebanking service named myAccess
Head of Development and Methodology
AccessBank AzerbaijanHead of Development and Methodology
May. 2009 - Dec. 2012• Identifing training and development needs of client advisors in branches through job analysis, appraisal schemes and regular consultations • Recruiting staff for client advisor position • Implementing incentive system for client advisors
Acting Head of Banking Services
AccessBank AzerbaijanActing Head of Banking Services
Jun. 2008 - Apr. 2009
Senior Specialist in CSD
AccessBank AzerbaijanSenior Specialist in CSD
Mar. 2007 - Jun. 2008Baku
Specialist in CSD
AccessBank AzerbaijanSpecialist in CSD
May. 2006 - Feb. 2007Baku
Junior Specialist in Microcredit Department
AccessBank AzerbaijanJunior Specialist in Microcredit Department
Nov. 2005 - Apr. 2006Baku

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