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Work Background
Shaw BakersVP, chief of staff
Jun. 2025San Francisco, California, United States• Streamlining operations and implementing the Entrepreneurial Operating System (EOS) to enhance organizational efficiency. • Lead special projects that improved cross-functional collaboration
• Currently acting as Chief commercialization officer , leading the Product Development team , designing and implementing processes to drive product success.
Convivialité VenturesConvivialité Ventures - Global Marketing and Strategy Director
Aug. 2019 - Jul. 2025San Francisco Bay AreaConvivialite Ventures is the corporate venture arm of global spirit company Pernod Ricard. The fund is driven by the vision of redefining the essence of social engagement, and foster innovation in partnership with startups in the conviviality space. My role involved spearheading the fund's strategic direction, collaborating with senior executives to synchronize our objectives with the overarching goals of Pernod Ricard, managing a strategy analyst and a business development manager. • Fund Investment thesis and strategy: right hand of the managing director to define and execute the fund ambition. Establish strong connections with key stakeholders to include the CEO, executive leaders, and markets senior executives to align the fund vision with the company’s overall strategy. Identify future investment opportunities, build a portfolio of startups, to identify future diversification for the company. Initiate and lead ad-hoc strategic projects for the group (ex: Web3 taskforce). • Partnerships between Pernod Ricard and Startups: develop a pipeline of partnerships between portfolio of startups and Pernod Ricard. Lead most strategic and complex partnerships to learn and create new revenue streams. Collaborate with head of open innovation to foster innovation culture and upskill the organization on future trends or technologies.
Pernod RicardBrand Director- Imported Wines , Champagne, Cognac, Canadian Vodkas and Liqueurs
Jan. 2018 - Aug. 2019Toronto, Canada AreaResponsible for both local and international brands for Canada, $75M net sales and team of 7
- Over-performed category trends on Wines by 2 pts, thanks to effective portfolio approach, execution of consumer local engagement-digital and experiential-platforms. Made Canada first export market for the Australian Wine brand Jacob’s Creek worldwide, growing at +10% in value.
- Repositioned Polar Ice vodka and brought the brand back to growth from -6% net sales in 2018 to +4% FYTD
- Launch of Martell in Ontario and Quebec to unlock growth potential for Cognac in Canada.
- Recruited and developed a team of 7 marketers and 2 brand ambassadors
DanoneMarketing & Sales Director - Foodservice Dairy France
Jan. 2014 - Jun. 2017Paris Area, FranceResponsible for the $82M P&L • Transformed a low profitable business into a strategic profitable asset, bringing + $7.5M to the bottom line (eq.+1100 basic points in profitability) in 4 years by: o Cleaning up customer’s portfolio through trade terms renegotiation, managing 3 key account managers
o Creating value through specific innovations: +6% Net Sales/kg in 3 years on a flat market, managing 2 channel marketers.
o Cleaning up the product’s portfolio through cost reduction programs: stopped dilutive references, improved cost of products by 3% via reformulation.
o Designing a new organisation: despite headcounts reduction, improved customer orientation and created a strong team identity and solidarity.
• Set up the strategic road map to deliver the 2020 growth awaited by the new European Business Unit o For the first time, accurately evaluated the potential of the dairy foodservice business in Europe by providing a decisive market intelligence in collaboration with Oliver Wyman-consulting firm.
o Prepared the ground internally for a new positioning in the investment matrix by indefatigably communicate and legitimise this potential.
DanoneMarketing Director Foodservice
Sep. 2011 - Jan. 2014Paris Area, FranceEstablish marketing strategies, creating strategic content and carrying out the tactical plans to communicate Danone product offerings and vision externally to meet sales objectives.
*Marketplace knowledge / competitive intelligence, *Articulate value proposition of each product/service
*Develop New Offer/products
*Effective trade show and special customer events
*Manage relationships with marketing vendors : develop and execute relevant trade marketing plans.
DanoneHead of Innovation
Jan. 2009 - Sep. 2011Paris Area, FranceDrive Innovation strategy for Danone France •Marketing plans: identifying strategic priorities, prioritizing resources and implementation of related projects. •Project Portfolio Management: designed and managed a monthly Inno steering committee in coordination
with R & D, finance, and operations to guaranty inno pipe line coherence with business objectives.
•Develop Innovation Culture: new concepts, benchmarks, trends, project management, responsible for innovation process.
*Project Management : lead the development of 2 breakthrough projects for 2014
*Launch a new dairy dessert brand for the french market : "Fantasia"
DanoneSenior Product Marketing Manager
Jan. 2004 - Dec. 2009Paris Area, FranceLaunch or Relaunch Brands (Fjord, Gervita, Crème de Yaourt, Danacol) - Gain value Market Share *Strategy & Brand Positioning, mix execution
*Copy Developement and Media Plan Optimization,
*New Product Development,
*Management: 2 marketing people & a cross functional team with 12 people.
UnileverProduct Manager
Jan. 2001 - Dec. 2004Dijon Area, FranceBrand Manager for both brands : Amora and Maille - Develop the category & maintain Share of market *New market segmentation & new brand positioning,
*Communication: new press campaign for both brands, *Innovation : new innovative Maille Range Additionnal Turnover : 1,4M€, *Management: leader for the tranversal team in charge of developpement & crisis management.
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