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Work Background
ELIE TAHARISVP Merchandising and Marketing
Nov. 2025New York, United States
Beauty Industry GroupPresident, Luxy Hair
Aug. 2021 - Jul. 2025Visionary executive leading $20M growth brand with full P+L accountability and a team of 23 across e-commerce, marketing, creative, product development, operations, customer service and people + culture Built a 3-year strategy to facilitate growth and reimagine the hair extension category through a lens of democratization and innovation, focusing on product innovation, brand experience, expanded distribution, and operational excellence Developed a portfolio of new product innovations aimed at delivering a more natural aesthetic and addressing menopausal and postpartum hair loss. Introduced grey options to support the 'Silver Sisters' movement, resulting in 12% incremental revenue growth Revamped assortment architecture, led SKU rationalization, and restructured inventory and replenishment model, achieving a 48% reduction in excess and obsolete inventory Drove marketing and creative rebranding to modernize Luxy's projection, increase inclusivity and relevancy, and build a unique market position. Accelerated expansion of successful influencer and ambassador partnerships, resulting in a community of hair stylist affiliates contributing 18 months of consecutive program growth Implemented a comprehensive digital marketing strategy to increase online visibility, drive traffic, and generate leads for Luxy Hair, offsetting organic declines Facilitated site rebuild including AI tools, positioning Luxy as a first mover in the hair extension space and increasing site conversion by 47% Led organizational restructure to amplify talent, elevate culture, and reduce attrition from 30% in 2021 to 0% by 2023 Developed and implemented sustainability initiatives to reduce the environmental impact of Luxy Hair's products and operations. One of few beauty brands to obtain official Vegan Certification for wetline category Currently leading the development and implementation of an innovative hair extension subscription service to drive recurring revenue and customer loyalty.
MonolithAdvisory Board Member
Jun. 2021 - Nov. 2021Advisory Board Member for Social Media Live Streaming and Sales Platform looking to expand in the North American Luxury Market
Victoria’s Secret & Co.Vice President of Merchandising, Panties
Jul. 2019 - Jul. 2020Columbus, OhioOmni-channel lead merchant accountable for management and growth of $1B annualized panty business and integral member of the executive committee, driving assortment and inventory strategies for 1000 global retail stores and e-commerce business reporting directly into the CEO Established the strategic roadmap to stabilize loss and to facilitate a growth path to $1.5B. Overhauled the assortment architecture, balanced the price positioning and elevated the product aesthetic amidst an evolving COVID landscape to address evolving consumer need states
Drove triple digit digital sales and margin comps during COVID shutdown by instituting product pillars to ground development and investment, tightening inventory to create scarcity and reducing frequency of promotions
Developed a comprehensive diversity and inclusion strategy for the panty business, including initiatives to promote representation across sizes and range of skin tones through product design, marketing initiatives and retail/site merchandising. Identified white space that drove an incremental $50M through 2021
Implemented a sustainability strategy for the panty business, including initiatives to promote environmentally friendly practices in the production and sourcing processes and reduce the company's carbon footprint
AnthropologieVP/DMM ECOMMERCE, MARKETPLACE + KIDS
Jul. 2017 - Mar. 2019Philadelphia, PennsylvaniaVP/DMM pioneering new Marketplace initiative across Home, Apparel, Accessories, Kids and Beauty, identifying and building next generation designer Trend capsules and leading innovation for new large format store prototype.
AnthropologieInterim VP/DMM, Denim, Structured Wovens, Petites
Feb. 2017 - Jul. 2017Philadelphia, PennsylvaniaInterim DMM accountable for building strategic vision for $350M Denim, Structured Wovens and Petites businesses. Positioned own brand for incremental growth while driving significant ecommerce expansion through market brand collaborations.
AnthropologieGM/Brand Director, BHLDN
Nov. 2016 - Feb. 2017PhiladelphiaGeneral Brand Manager focused on the accelerated growth of an $80M emerging bridal business with Buying, Marketing, Design and Ecommerce accountability. Laid the operational foundation for rapid expansion and redirected the team’s priorities toward innovation.
▫ Broadened assortment architecture & creative archetypes in all categories of business to expand brand reach
▫ Implemented new calendar & processes to eliminate functional silos, increase creative ideation and crystalize one brand vision
▫ Drove Brand Creative & Marketing to sustain an authoritative position in the industry through a more aspirational point of view ▫ Reworked site taxonomy to provide an intuitive shopping experience based on key search analytics
▫ Partnered with Stores Management team to unlock gaps in talent, best utilize payroll budget + improve training
Abercrombie & Fitch Co.Vice President/GM abercrombie kids
May. 2015 - Jun. 2016Columbus, OhioGeneral Manager/Vice President accountable for total global brand P&L equating to $350M in annual revenue. Led a team of 105 associates within merchandising, design, planning and inventory management functions. Created long range plan through 2020 & near term functional playbook work streams.
▫ Drove repositioning effort through expanded size strategy
· Capitalized on the growing population segment of ages sub-11
· Leveraged size expansion to differentiate against Hollister and A&F adult brand positioning
· Focused efforts around the customer AND the consumer to increase relevancy
· Shifted assortment to a more age-appropriate aesthetic, fitting on kids vs. teens
· Began targeting parents via marketing/social media, store presentation & levels of associate engagement
▫ Tested and implemented carve out channel strategy to increase 4-wall profitability ▫ Expanded brand distribution through international wholesale partnerships & consolidated adult + kids DTC experience
▫ Added new categories of business equating to $20M in incremental revenue
▫ Rolled out new operational processes geared toward strategic planning and redefining the role of the merchant
Carters Inc.Director of Merchandising, Girls Playwear & Baby
Oct. 2010 - May. 2015Atlanta, GADirector of Merchandising responsible for multi-channel management of a portfolio of programs, including strategic planning, global product development & selection, brand positioning & cost management totaling over $250M annually
▫ Led merchandising strategy that reversed a multi-year negative sales trend in Girls PW
• Delivered 4 consecutive years of comp growth with significant improvement in profitability
• Increased Girls PW penetration to the total business from 47% to 51% ▫ Appointed as interim lead for Brand Merchant team making an immediate impact to 2013 strategy & process • Shifted product distortion to unique selling propositions reflective of brand heritage
• Improved front end alignment between genders & business units
• Uncovered a significant price/value deficit in the assortment & course corrected development
• Aligned product focus among all channels and consolidated brand POV at every customer touch point • Shifted to a more balanced flow of seasonal product lines anticipating shifts in consumer purchasing behavior
• Pushed for a landed marketing/promotional cadence established at concept & protected through development & buy
• Reduced operational complexity through calendar improvement, reduction in overdevelopment and the consolidation to one global line assortment
▫ Identified as one of a select group of emerging leaders to participate in an Accelerated Leadership Development Program
▫ Selected to serve as an SME for PLM implementation
▫ Participated in a formalized mentor program for two consecutive years
Victoria's Secret StoresDirector of Merchandising, Glamour Bras & Very Sexy Sub-brand
Nov. 2007 - Aug. 2010Columbus, OHLed strategic direction & product development of the global Glamour Bra classification with a total volume in excess of $500 million. Directed a team of 2 merchandising associates responsible classifications/sub-brands from concept to execution. Drove branding efforts & product management for the 3 distinct emotional spaces of Very Sexy, Angels and Sexy Little Things sub-brands. Served as key liaison for cross functional teams.
▫ Developed & executed assortment plans to improve sales, margin, mark-down management, inventory control & sku count/rationalization
▫ Delivered positive double digit performance to plan during a challenging economic environment
• Identified white space opportunities that resulted in 3 highly successful product launches ▫ Drove +8% comp performance in Very Sexy sleepwear by vacating down-trending programs & driving innovation
▫ Promoted 2 direct reports and served as a key mentor across the business
Victoria's Secret StoresBrand Manager/Merchant, Angels & Cotton Sub-brands
May. 2006 - Nov. 2007Columbus, OHBrand Manager of the Angels & Cotton sub-brands with annual sales of +$450M. Key driver of strategic direction in collaboration with Design, Creative Marketing & Sourcing. Instrumental in the rework of the Angels 9P’s that shifted the sub-brand positioning and product direction.
▫ Orchestrated the relaunch of VS Cotton that drove +16% comp performance ▫ Rebalanced the overall foundations assortment to a profitable distortion of the Secret Embrace, Air, IPEX and Dream Angels franchises
▫ Spearheaded the Client Intimacy, Adopt-a-Store and Win at Panty initiatives geared toward driving growth and innovation
▫ Drove daily business execution, read & react initiatives and cross-functional collaboration
Victoria's Secret StoresAssociate Brand Manager/Merchant, Cotton Foundations & Sleepwear
Jun. 2004 - May. 2006Columbus, OHCollaborated internally to develop new & grow existing cotton sleepwear/foundations assortments with annualized sales of +$400M. Built and executed tests to understand the viability of innovative product assortments. Pioneered new customer initiatives while evolving existing client intimacy methodology.
▫ Maintained momentum in mature cotton business while improving sleepwear performance +128% to sales plan
▫ Initiated and facilitated the PINK focus group that was instrumental in understanding the core customer, identifying white space opportunities (accessories, apparel) & maintaining relevancy with the target audience
▫ Managed and evolved the Client Intimacy & Adopt-a-Store programs focused on leveraging customer points of view to drive bottom line results
Victoria's Secret StoresAssistant Brand Manager/Merchant, Sleepwear
May. 2002 - Jun. 2004Columbus, OHManaged $250M annualized sales volume in sleepwear. Collaborated with Design, Planning, Allocation & Sourcing to develop and execute seasonal lines. Participated in client intimacy visits 4 days a month in national markets to be able to serve as the voice of the customer. ▫ Conducted extensive competitive patterning to uncover opportunities for increased market share
▫ Partnered with visual in floorset planning
▫ Calculated fixture volume and negotiated to secure additional floor space
▫ Recommended key item placement and marketing features
▫ Managed seasonal merchandise testing
Louis VuittonContent Manager, eLuxury.com
Dec. 2001 - May. 2002San Francisco, CAServed as the liaison for Creative, Content, Merchandising and IT departments to ensure flawless execution of the eCommerce website. ▫ Managed site design, photography, copywriting and technical approvals
▫ Organized the redesign of 10 major brand boutiques ensuring the integrity of each brand was inherent in the creative execution
▫ Optimized website real estate and improved conversation rates by 5% through site visitation analysis ▫ Developed an effective partnership with subordinates to ensure strong execution of company and brand equity on the site
Louis VuittonAssistant Buyer, Beauty & Leisure, eLuxury.com
May. 2000 - Dec. 2001San Francisco, CAAccountable for $5M in annual sales volume, managing approximately 200 SKU’s and 25 brands. ▫ Introduced brands such as Trish McEvoy, Santa Maria Novella and Benefit increasing departmental sales by 25%
▫ Contributed to increased conversion, click through, customer acquisition & retention as the Merchandising liaison for direct marketing initiatives
▫ Balanced on order & OTB dollars to ensure accurate receipt of merchandise
▫ Resolved import/export issues with French/Italian counterparts, managed special orders & vendor relations
▫ Assorted product features for Lucky Magazine’s September issue that increased site visitation and delivered a strong ROI ▫ Instrumental in developing 4th quarter gifting program that generated $.2M in incremental sales
▫ Collaborated with third party brands to develop eLuxury exclusives ▫ Negotiated $50K in RTV’s to reduce inventory to a manageable level
TargetAssitant Trend Manager/Designer, Mervyn’s California
May. 1999 - May. 2000San Francisco Bay AreaCollaborated with Designers/Buyers in the development of national and private label brands. ▫ Responsible for presentation of seasonal design concepts
▫ Assisted with CAD design, colorway development and executing line changes
▫ Prepared comparative shopping and seasonal trend reports ▫ Participated in fit sessions to ensure execution of design intent
Quinto + Company, Inc.Fashion PR Intern
May. 1998 - Aug. 1998New York, NY▫ Managed four client apparel lines, regularly meeting with stylists to secure various periodical and media placements
▫ Assisted in all facets of fashion show production including venue organization, model casting, promotion and solicitation of sponsorship
▫ Composed press releases, company biographies and media correspondence including a promotional letter for 60K GQ Magazine subscribers
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