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Work Background
Fenix OutdoorProject Lead & Product Manager
Dec. 2024Leading the Elastic Suite B2B platform implementation and rollout across 4 global brands and multiple markets. • Coordinating delivery across stakeholders, IT teams, and 3rd party vendors. • Defined integration requirements between Elastic, D365 ERP, Occtoo, and other enterprise systems, ensuring synchronization of products, pricing, inventory, and customer data. • Designed and executed end-to-end testing strategy (integration, system, UAT), creating test cases and validating customer/sales rep migrations from AX → D365. • Partnered with regional managers to validate migrated accounts and hierarchies, ensuring business continuity. • Established governance, documentation, and rollout frameworks to support scalable market expansion. • Leading change management and training initiatives for sales teams, ensuring smooth adoption.
Fenix OutdoorProduct Manager | Product Owner E-com brands
Aug. 2022 - Dec. 2024Defined and executed digital product strategies for wholesale operations across multiple brands. • Redesigned checkout flows, increasing checkout completion by 15% and conversions by 9%. • Delivered SEO & technical optimizations, boosting page performance by 25% and impressions/clicks by 15%. • Implemented virtual gift cards in collaboration with engineering, UX, and marketing teams, enabling new revenue streams and enhancing customer engagement. • Involved in ERP replacement initiative and contributed to the development of a new loyalty system to improve customer retention. • Partnered closely with C-level and cross-functional leaders to align product vision with business growth objectives. • Managed cross-team dependencies and stakeholder communication, ensuring alignment across Digital, Retail, Marketing, and IT. • Worked extensively with Optimizely (experimentation and personalization platform) to design and run A/B tests, optimize content delivery, and improve conversion funnels. • Ensured ADA compliance (accessibility) and addressed legal requirements to guarantee inclusive, regulation-compliant digital products. • Oversaw vendor negotiations and project budgets, ensuring cost-effective delivery without sacrificing quality.
Fenix OutdoorProduct Owner B2C
Jun. 2021 - Jul. 2022Remote-Established a compelling vision for B2C digital platforms, managing the product lifecycle from conception through launch. -Developed a strategic product roadmap, incorporating stakeholder feedback to prioritize initiatives that delivered substantial business value and operational efficiencies, including the successful implementation of a headless CMS. -Translated features into user stories within the team’s backlog, managing, ranking, and prioritizing to reflect stakeholders requirements. - Leading the complete redesign of the e-commerce platform, improving architectural and UX aspects, and facilitating expansion into three new markets (Belgium, Netherlands, Norway) with a 30% increase in performance score. -Drove digital transformation initiatives, collaborating with all departments to discover and deliver the best solutions to the market. -Maintained constant communication with Digital, product leadership, and business units to guide, manage, and define development and business processes. -Worked closely with the SEO managers, Performance SMEs, and UX teams to define ongoing strategies and provide the best use experience for customers -Facilitated intensive collaboration with technical teams to navigate complex system dependencies, fostering a culture of innovation and problem-solving that significantly contributed to the project's success. This approach ensured the alignment of technical capabilities with strategic business goals -Managed project budgets, ensuring efficient allocation and utilization of financial resources
Cognizant SoftvisionProduct Owner - The Estée Lauder Companies Inc.
Mar. 2020 - May. 2021Cluj, Romania-Directed strategic enhancements of key customer engagement features, leveraging a global, cross-functional team to significantly improve user experience and conversion rates. -Managed the redesign of the Store Locator and Virtual/Physical Appointments features, employing a data-driven approach to drive continuous improvement and SEO strategies. -Engaged extensively with stakeholders to align product development with corporate strategies and market needs. This collaborative approach facilitated the successful translation of complex business requirements into actionable product strategies, optimizing product delivery and innovation. -Led agile product management practices (SAFe) , managing the product backlog and iteration planning to deliver high-value features -Fostered a collaborative environment, aligning global teams on product strategies and delivery schedules, thereby optimizing product outcomes and ensuring the delivery of solutions that met diverse customer needs and business objectives. -Led cross-departmental initiatives, working hand-in-hand with technology teams to identify and resolve interdependencies, ensuring agile and efficient product development cycles. This leadership was crucial in enhancing team synergy and driving forward innovative solutions.
SoftvisionProject Manager
Jan. 2019 - May. 2021Cluj County, Romania• Coordinating distributed technical teams (Romania, US, Brazil, India, UK) along with the necessary processes to make sure that projects are delivered on time with the desired results. • Defining project scope and objectives • Managing the relationship with the client and all stakeholders • Strongly collaborating with the Product Owner/ Product team to make sure that all the requirements are met • Performed as Scrum Master for several projects • Good understanding of SAFe. • Establish and maintain relationships with involved third parties • Making sure that resource availability and allocations are setting the project on the success path • Facilitating all Scrum ceremonies and the communication between on-site and offsite teams • Making sure that the atmosphere created in our work environment is one in which everyone feels accepted, respected, encouraged and motivated. • Tracking progress using JIRA and Gantt Chart • Being involved in team members evaluation
SoftvisionPM Client Facing & Automation Engineer.
Mar. 2017 - Jan. 2019Cluj County, Romania• Appointed as the lead contact for customer audits. • Compiled and reported KPIs to measure overall team performance • Facilitated the communication between the on-shore and off-shore teams • Conducted formal and informal product reviews throughout the software development lifecycle in order to provide input on functional requirements and potential issues. • Reviewing the stories together with the Product Owners to make sure that all the functional/business details are in place and the stories are ready for development • Participating in story estimation process • Writing automated test using Cucumber/Selenium with Java
SoftvisionQA Engineer
Jan. 2015 - Mar. 2017Județul Cluj, România• Managing the testing effort and organising Demo meetings with off-shore clients • Creating Test Plans, test cases -> organizing and updating them • Ensuring the Product Quality by performing Functional and Non-Functional testing • Providing guidance to new team members and managing the testing personnel • Involved in setting the career path for junior colleagues
OSF Global ServicesQA Tester
Dec. 2013 - Jan. 2015Cluj, Romania-Testing world wide money transfer application -Writing test specifications based on system requirements -Review product requirements documents, functional specification and being involved in developing test plan and test case documents -Creating User Manual of the project -Participating in meetings regarding testing objectives and ways to improve quality -Working in an Agile environment -Tracking defects using JIRA -Testing new implemented features to match with specifications and requirements -Developing a series of unit tests in C# -Preparation and maintenance of project documentation according to test process requirements
Vodafone RomaniaAccount Manager
Jun. 2013 - Dec. 2013Cluj County, Romania- Develop and maintain win/ win relationships with existing customers in order to increase the value of the portfolio - Creating a business plan for each account / client. - Strategic planning of products, prices and services. - Identify business opportunities by learning and understanding the needs of business and customer - Sell communications solutions through consultative selling approach - Permanent update by respecting the quality standards
Platinum Development Partners Jucu SRLMarketing & Sales representative
Jan. 2012 - Feb. 2013Județul Cluj, România- Marketing activity, logistics, management of the properties - Brokering transactions in the real estate projects owned by the developer - Advising the client throughout the legal process of purchasing properties - Client guidance for a financial solution
Live COM Cluj - Live Communications SRLSales Manager
May. 2011 - Mar. 2012Județul Cluj, România- Contacting potential customers and presenting the company products - Development of the clients portfolio and signing contracts for web design, marketing, and online advertising - Maintaining contact with existing clients during the contract period - Logistics activities - Working with CRM database
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