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Work Background
Tudor TechSenior Key Account Executive
Sep. 2025City of Cape Town, Western Cape, South Africa
THE LAST 50 YARDSPartner
Apr. 2025 - Sep. 2025City of Cape Town, Western Cape, South AfricaThe Last 50 Yards | Where Sales Are Won or Lost Most brands believe their biggest merchandising challenge is upstream. The data says otherwise. At The Last 50 Yards, we uncover the hidden, in-store realities that traditional metrics overlook. While 72% of on-shelf availability issues happen at the shelf—not in the supply chain—industry-standard metrics like stock-on-hand and rate of sale can't detect them. They're built for retailers, not for you. Our approach? Applied statistical analysis that gives you a 24/7 invisible eye on your shelf, quantifies lost sales, and helps unlock 15% to 105% growth potential—with just 8 minutes of your time per day. Because in today’s retail landscape, what’s not on the shelf is costing you more than you know. Let’s stop relying on misleading metrics. Let’s fix The Last 50 Yards. https://www.thelast50yards.com/
Rogz (Pty) LtdHead of Sales
Jan. 2018 - Apr. 2025Cape Town, Western Cape, South AfricaSpearhead sales strategy, achieving global distribution to 90 countries in the pet accessories market. Lead and collaborate with sales teams, nurture customer relationships, and drive strategic initiatives, including the development of a Local Distribution Brand House.
Novus Holdings Ltd (previously Paarl Media Group)Sales Manager: Africa
Jan. 2017 - Jan. 2018Cape Town Area, South AfricaPioneered sales and distribution expansion in Africa, navigating business restructuring and aligning with strategic corporate changes.
TwizzaMpumalanga and Export Manager
Nov. 2015 - Dec. 2016PretoriaManaged sales operations and achieved significant growth in regional and export markets, overseeing a comprehensive team and P&L responsibilities.
Ferrero RocherExport & Business Development Africa Executive
May. 2014 - Oct. 2015Morningside, South AfricaDrove export sales turnaround, developing strategies and partnerships to enhance brand presence and profitability across African markets.
PepsiCoSADC Commercial Manager
Apr. 2011 - Apr. 2014IsandoManaged distributor relationships and expansion strategies, contributing to substantial portfolio growth and market development.
Eureka DIY Solutions (Pty) Ltd.International Business Manager
Oct. 2007 - Mar. 2011Johannesburg Area, South AfricaExpanded company's export market presence, establishing partnerships and entering new territories, significantly impacting the bottom line.
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