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Work Background
Founder, Chief, and Principal Consultant
Fidelity PR (Sahabat Karunia Pahala)Founder, Chief, and Principal Consultant
Aug. 2016Jakarta Selatan, Jakarta, Indonesiawww.FidelityFirm.com ✅
Co-Founder & Director
WILLANT DAVISCo-Founder & Director
Mar. 2014 - May. 2016South Jakarta
Freelance Document Developer
Burson-MarstellerFreelance Document Developer
Jun. 2013 - Oct. 2014Development of all press-related documents. Assist in proposal developments. On-site event assistance.
Associate
Burson-MarstellerAssociate
Aug. 2012 - May. 2013Ensure media monitoring report to be sent to client on agreed time. Maintain good relationship with client and media. Understand the PR and media landscape. Pan out a seamless tactics that collectively aim to achieve annual objectives. Propose creative media activities to achieve targeted IMV. Daily contact for clients.
Brand Manager
7-ElevenBrand Manager
May. 2012 - Aug. 2012Reporting directly to President Director, General Manager & GM of Merchandising for marketing analysis report bi-weekly. Preparing an annual Branding Effort plan for the company with the ultimate goal of increasing sales revenue through enhancing brand image, experience and creating greater brand awareness. Planning, developing and supervising the distribution all promotional materials for festive seasons, special promotions, new product announcements and/or new store openings. Developing tools to measure the success of the marketing plan as reflected in retail sales. Tracking target achievement progress and institute remedial action if targets weren’t achieved. Supervising 4 design staff in order to deliver fast, efficient & maximum result to communicate to target market. Visiting at least 2 outlets per week and discussing ways to increase brand experience with the outlet manager. Developing tools to carryout periodical consumer research.

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