MetaSenior UX Researcher, Meta FinTech
Dec. 2019 - Jun. 2023Menlo Park, California, United StatesDesign, execute, analyze, and socialize user research across 7 teams in the financial technology space supporting both consumer and business areas.
• Lead research initiatives, generate actionable insights and inform product development to enhance the overall user experience. • Actionable research insights have influenced product feature prioritization, established baseline metrics for on-going experience monitoring, and led to recommendations to support product quality improvements.
• Established quantitative usability metrics to monitor quality of new 0 to 1 financial technology products. • Spearheaded brand health tracking of Meta’s financial technology product (i.e., Facebook Pay) which impacted go-to-market plans and on-going marketing for Facebook Pay.