Erlé Alberton

MarTech Director @OMKomUnity

Growth HackerBlockchain DeveloperSystem ArchitectMarketing DirectorWeb DeveloperBloggerFounderCMOCTOCEOCPOAdvisorData EngineerProject ManagerProduct ManagerDevOpsFrontend DeveloperBackend DeveloperMarketing Analytics ManagerSEO ManagerBrand Marketing ManagerConsultingC-level Executive📝 Influencer or BloggerITMarketingStartup Founder

As a MarTech Director with a strong full-stack and CTO background, I lead the design and execution of scalable marketing technology ecosystems that connect data, platforms, and customer experiences. My expertise sits at the intersection of marketing, engineering, and automation, enabling organizations to move faster and operate more efficiently. I specialize in building and optimizing modern MarTech stacks, integrating CRM, CDP, marketing automation, analytics, and personalization platforms into a unified data-driven architecture. Leveraging both full-stack development and low-code technologies, I rapidly design solutions, automate workflows, and create high-performance digital systems that support growth and experimentation. With a hands-on technical background as a CTO and developer, I work closely with marketing, product, and engineering teams to translate business needs into scalable technical solutions. I drive the MarTech roadmap, oversee integrations and data architecture, and implement automation strategies that improve customer journeys, attribution, and campaign performance. My skill set spans full-stack development, API integrations, cloud infrastructure, low-code platforms, and AI-driven marketing automation, allowing me to bridge strategy and execution while accelerating innovation across the marketing organization. Core expertise: MarTech Strategy • Marketing Automation • CRM & CDP Architecture • Low-Code Platforms • Full-Stack Development • API Integrations • Data & Analytics • Customer Journey Orchestration • Cloud Infrastructure • Growth & Experimentation • AI-powered Marketing • Cross-functional Leadership

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