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Work Background
KenzzSenior Category Manager
Apr. 2025
AmazonRetail Vendor Manager
Oct. 2020 - Apr. 2025
Azza Fahmy JewelleryProduct Planning Associate
Jan. 2018 - Oct. 2020Cairo, Egypt• Planning & overseeing entire AF production in coordination with the concerned teams across all stages (marketing product specifications, design and manufacture of the sample, pricing and quantification, completion of the marketing campaign and distribution); launched 15+ collections • Contributing in the product portfolio optimization strategy through conducting the required analyses; competitive analysis, product sell through analysis, sales performance analysis & forecasting • Responsible for stock management & supply distribution across all AF retail stores globally • Handling end to end production cycle of VIP clients’ special orders & design requests • Accountable for alignment between marketing & design teams to ensure product market fit to all customer segments according to market insights & global trends • Member in the pricing committee; contributing in new collections pricing and annual stock repricing • Supervising the products' displaying, styling and positioning across all AF retail stores by conducting bi-monthly visits • Responsible for creation of products specs documents; created 70+ buying sheets for local and international markets • Owned the product mix selection in 7 major events and co-lead the company's participation in Ana Arabia exhibition which achieved sales increase by 14%
Azza Fahmy JewelleryProduct Planner
Jan. 2018 - Oct. 2020Cairo, Egypt• Planning & overseeing entire AF production in coordination with the concerned teams across all stages (marketing product specifications, design and manufacture of the sample, pricing and quantification, completion of the marketing campaign and distribution); launched 15+ collections • Contributing in the product portfolio optimization strategy through conducting the required analyses; competitive analysis, product sell through analysis, sales performance analysis & forecasting • Responsible for stock management & supply distribution across all AF retail stores globally • Handling end to end production cycle of VIP clients’ special orders & design requests • Accountable for alignment between marketing & design teams to ensure product market fit to all customer segments according to market insights & global trends • Member in the pricing committee; contributing in new collections pricing and annual stock repricing • Supervising the products' displaying, styling and positioning across all AF retail stores by conducting bi-monthly visits • Responsible for creation of products specs documents; created 70+ buying sheets for local and international markets • Owned the product mix selection in 7 major events and co-lead the company's participation in Ana Arabia exhibition which achieved sales increase by 14%
Coca-Cola EgyptIntern
Jul. 2015 - Sep. 2015Cairo Governorate, Egypt• Rotated across all HR functions (Personnel, Recruitment, Payroll, and Time Control) • Integrated 200+ employees files with Oracle system • Participated in scheduling & conducting interviews • Contributed with the recruitment department in organizing an employment fair. • Assisted in the headcounts planning • Had full responsibility of reporting all new branch updates to the HR regional manager
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