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Work Background
Chiefs.GroupChief On demand
May. 2022Brazil
Cena DigitalFounder
Sep. 2018Rio de Janeiro Area, Brazil
SEPHORACIO for Latin America
Dec. 2016 - Dec. 2017São Paulo Area, Brazil• Reporting to the CIO Americas (USA) and to the Global CIO (France). Team of 25 professionals. • Mission of implementing a new technology platform to support the growth strategy in the Region.
• Responsible for leading and managing the IT area (Brazil, Mexico and Argentine), encompassing Systems, Infrastructure, Operations, Architecture, Information Security, e-commerce and Business Processes.
• In-charge of structuring and implementing an IT Master Plan towards improving sales, customer experience and loyalty, as well as financial controls and supply chain performance.
• In-charge of defining, selecting and managing IT suppliers, with full contract management.
• Interface with Directors/CEO for the understanding of demands, improvement needs and feasibility of new technologies. Preparation/presentation of recommendations and new initiatives.
• Liaising with Regional/Global IT leadership for results presentation/follow up, metrics/KPIs, discussion of projects roadmap, IT strategy, synchronization of initiatives, investment needs/prioritization.
• Member of the Regional Executive Committee and of the Americas IT Committee.
ABLTI - Associação Brasileira de Líderes em Tecnologia e InovaçãoMembro da ABLTI - Associação Brasileira de Líderes em Tecnologia e Inovação
Jan. 2016 - May. 2022São Paulo, Brazil
OSF Global ServicesBusiness Development Director Latam
Jan. 2014 - Dec. 2016São Paulo Area, Brazil• Reporting to the Global CEO (Canada). Joined the company to launch the startup in Brazil.
• Full P&L responsibility. Definition of local strategy, encompassing solutions portfolio adequacy (e-commerce, CRM, CMS, Mobile and Cloud Computing), pricing, understanding of local needs, competitive environment and GTM.
• In-charge of business development in Latin America and relationship with C-level from clients/prospects for portfolio presentation, understanding of IT needs, proposal planning, presentation and negotiation, as well as project delivery.
• Liaising with Headquarters for results presentation/follow up, strategic direction, business realignment and investment needs/prioritization.
L'OréalCIO Brazil
Jun. 2009 - May. 2013Rio de Janeiro Area, Brazil• Reporting to the Latin America IT Director (France). Team of >70 professionals (4 Managers). Mission of introducing global platforms and best practices within Brazilian operations, in order to raise performance and IT image levels to the Group's standards.
• Responsible for leading and managing the IT area, encompassing Systems, Infrastructure, Operations, Architecture, Information Security, e-commerce, Business Processes and Governance.
• In-charge of structuring and implementing the IT Master Plan, involving strategic recommendations for technology modernization and performance optimization, for the B2B (distributors) B2C (e-commerce/retail) sales channels.
• Interface with Directors/CEO for the understanding of demands, improvement needs and feasibility for new technologies. Preparation/presentation of recommendations and new initiatives.
• Liaising with Regional/Global IT leadership for results presentation/follow up, metrics/KPIs, discussion of projects roadmap, IT strategy, synchronization of initiatives, investment needs/prioritization.
• Member of the local Executive Committee and of the Regional IT Committee.
Cena DigitalInformaton Technology Consulting, Advising & Partnerships
Sep. 2006Rio de Janeiro Area, BrazilA Cena Digital é uma empresa de consultoria e advising em Transformação Digital e Inovação, cuja missão é ajudar as empresas na A. Latina e planejarem e implementarem suas jornadas de transformação de forma consistente, corporativa e alinhada às suas visões de negócio.
Light S.A. (Electricité de France in Brazil - EDF)IT Director
Dec. 2001 - Sep. 2006Rio de Janeiro Area, Brazil• Reporting the Operations VP and to the Global IT Director (France). • Team of >300 professionals (10 Managers).
• Mission of promoting the technological and cultural transformation after the company privatization.
• Responsible for leading and managing the IT area, encompassing Systems, Infrastructure, Operations, Architecture, Information Security, Billing, Business Processes, Governance and Invoice Printing for 7MM clients.
• In-charge of structuring and implementing IT Master Plan, involving strategic recommendations for technology modernization, loss/theft/fraud reduction and performance improvement within field teams.
NEORISCOO
May. 2000 - Nov. 2001São Paulo Area, Brazil• Reporting to the CEO Brazil. Joined the company to launch its Brazilian startup. • Responsible for structuring Operations (devops), Delivery and Consulting teams, as well as the local products/services portfolio, pricing, competitive environment and GTM.
• In-charge of business development, involving client/prospect visiting, portfolio presentation, proposal planning, presentation and negotiation, as well as project delivery.
Souza Cruz S.A. (British-American Tobacco in Brazil)IT Manager | IT Executive Manager
Mar. 1987 - May. 2000Rio de Janeiro Area, BrazilDesign and implementation of systems architecture, assessment/coordination of new business solutions.
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