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Work Background
OpellaCategory Brand Manager
Nov. 2024 - Oct. 2025Barcelona, Cataluña, España
emlyon business schoolCoach - Makers Factory
Sep. 2020 - May. 2022Encadrement et coaching d'étudiants dans leurs Maker's projets
EVS Professionnel FranceResponsable Marketing
Jun. 2018 - May. 2022Lyon Area, France- Marketing and communication strategy - E-commerce developpement - Action plan definition and track - Organisation of trade shows and events - Budget definition and control - Management of a team
UnileverRegional Marketing Manager - Hellmann's
Jan. 2016 - Dec. 2017- Responsible for Dressings business in Latin America (140 millions euros turnover) - Accountable for strategic and innovation plans for all brands including business ambition and profitability growth, communication campaigns and channel strategy - Responsible for profitability recovery plan and category entry strategy - Adaptation and implementation of global new brand’s positioning - Responsible for the premium strategy and for the launch strategy of a new global brand - Multifunctional teams management
UnileverRegional Marketing Brand Development - Hellmann's Latam
Feb. 2012 - Dec. 2015São Paulo e Região, Brasil- Market Development strategy leader for Latin America, as the main Turnover contributor project for the region (30M€ incremental turnover) - Responsible for innovation projects process from opportunity identification, idea and mix development to brand communication and launch. - Leadership of Insight Activator process and Semiotic Analysis on food pleasure. - Accountable for country portfolio strategy, reviewing role of variants, innovation roadmap and capacity expansion analysis. - Planning and strategic thinking for a premium segment for Latin American countries. - Co-leadership in creating a five years Dressings Financial Growth Model for Brazil.
UnileverBrand Building Marketing Coordinator - Fabric Conditioners
Dec. 2010 - Feb. 2012São Paulo e Região, Brasil- Responsible for 360º marketing launch plan for a new Market segment - Digital transformation leader aligned with global stakeholders. - Innovation projects manager and post-launch responsible
ReckittMarketing Analist
Oct. 2008 - Dec. 2010
UnileverMarketing Internship
Jan. 2007 - Mar. 2007Chile
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