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Work Background
GIVENCHYSr. Manager, VM Production
Oct. 2022New York, New York, United States
LongchampVisual Merchandising Manager, North America
Nov. 2019 - Oct. 2022New York, New Yorko Execute VM strategies provided by Paris HQ o Oversee retail & wholesale doors o Train, develop and maintain store teams on VM guidelines and seasonal updates o Manage a team of Regional VM’s o Maintain a positive and productive relationship with marketing, buying and retail ops teams o Identify key product opportunities in all locations o Identify and track key KPIs; adjust VM according to sell through o Budget management for all capital expenditures o Bid out all projects for competitive quotes, quality control and quick turnarounds o Production management for all installations for seasonal windows, pop-ups and new store openings o Maintain productive relationships with vendors o Market research
Carlisle Etcetera LLCVisual Merchandising & Store Planning Manager
Apr. 2016 - Nov. 2019Greater New York City AreaCarlisle-Etcetera, Visual Merchandising | Store Planning | E-commerce Manager, US, April 2016–Present o Oversee concept-building for in-store upgrades, renovations and new store openings o Source materials and installations for new store openings and showrooms o Introduce in-store directives and core standards company wide o Create POS and window signage in line with season marketing/ retail strategies o Prepare seasonal allocations for stores based on sell through and quarterly plans o Create bi-weekly visual directives for all stores o Conduct bi-weekly store visits with and emphasis on VM standards, commerciality and improvements to stores through business analysis o Introduced money mapping and commercial reports across all stores to proactively improve VM movements and impact on sales as well as increase partnership and understanding of VM amongst store teams Ecommerce Manager o Design and merchandise websites for two company brands: Carlisle and Etcetera o Conceptualize, create and launch editorial content in line with seasonal marketing strategies o Introduced trends section to highlight and showcase collections, improve sell through and support email marketing campaigns o Style seasonal ecommerce and social media photo shoots
Rigby & PellerUS Visual Merchandising Manager
Feb. 2015 - Feb. 2016New York, NYo Oversaw company-wide rebranding o Capital budget management for all VM projects o Conceptualized in-store upgrades and renovations o Introduced in-store directives and core company-wide standards o Created seasonal window concepts, sourcing materials and installations for all stores o Created all POS/promotional collateral in line with seasonal marketing strategies o Traveled to top doors, conducted VM visits with an emphasis on merchandising and commercial effectiveness on business
REISSVisual Merchandising Manager
Aug. 2012 - Jun. 2014Greater New York City Areao Multi-store level experience overseeing 20 stores including Bloomingdales concessions o Managed all internal and window displays and treatments to improve visual aesthetics of stand-alone stores and Bloomingdales sites o Project management for installations, deadlines and vendor relations o Created and ordered all window and in-store collateral for events/promotions o Partnered with UK buying teams to ensure each US location was allocated product best fit for its market and consistently received replenishment to support business needs o Performed in-depth analysis of weekly stock reports and handled consolidations within the US market o Trained and developed store managers to implement floor sets based on UK merchandising directives to best fit each location’s market and store layout o Creating Bloomingdales directives to achieve a consistency for smaller sites based on product allocations o Created and implemented VM/Commercial report forms, VM Audits, an updated REISS VM Standards Guideline Pack as well as REISS VM Management Training pack o Traveling on a 4 weeks rotation to all locations conducting VM visits with an emphasis on merchandising and commercial effectiveness on business o Managed and organized Press Day set-up SS2013, AW2014 o Worked with UK merchandising teams to improve initial IAQ’s per site based on weekly sales and market location as well as taking control of all IST locally to improve profitability and increase margins
AllsaintsVisual Manager
Aug. 2011 - Aug. 2012Greater New York City Areao Merchandised women’s, men’s and kids apparel, footwear and accessories at company flagship driving $35M volume annually o Communicated daily with merchant teams on product sell through and stock levels to support a high-volume store o Conducted audits through Visual Merchandising checklists and Area VM reports to ensure replenishment and standards are maintained daily o Worked closely on money maps and visual moves with US Director of Stores, Corporate VM Team and US Buying teams o Mapped floor plans to execute a commercially successful floor set o Oversaw product and category placement based on commerciality and daily/weekly sell through o Led a team of 7 in-store merchandisers to execute daily floor moves, mannequin updates and merchandised intelligently through analyzing weekly reports and money mapping o Trained and developed staff on standards, product development and brand direction for new season collections
Karen MillenVisual Merchandising Manager
Mar. 2008 - Aug. 2011o Managed/conducted visual updates weekly for women’s apparel, footwear, accessories and small leather goods o Managed VM standards, floor sets and feedback for east coast stores o Led store teams to deliver highest level of sales to reach monthly targets o Managed payroll, staff recruitment, new hire training/development o Organized in-store events to increase client database and brand awareness o Facilitated partnerships with local vendors to host events o Relocated and managed stores in San Francisco, Los Angeles and New Jersey Bloomingdale's, Merchandising Specialist for COAST, September 2008–August 2010 o Partnered with UK to allocate product with market appropriate styles, sizes and quantities per location based on selling trends to ensure increase in volume per quarter o Appointed as Bloomingdale's Merchandising Specialist for Karen Millen March 2008- December 2008 o Managed 59th Street Bloomingdale’s concessions for both sister companies with training and developing the teams with VM standards, sales, product knowledge and brand values
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