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Work Background
IBM iXUX/UI Designer & User Researcher – MyFarmWell App 🌱
Apr. 2025Brussels, Brussels Region, BelgiumUniversity of Sharjah Project | IBM Sustainability Accelerator Program As part of IBM’s pro bono Sustainability Accelerator Program, I’ve been contributing to an impactful initiative aimed at improving water management and reducing water waste in agriculture across the UAE and MENA region. Our mission: design MyFarmWell, a digital solution that helps farmers monitor groundwater use, receive actionable recommendations on sustainable farming practices, and align with guidelines from the UAE Ministry of Climate Change and Environment. 👩💻 My role: • Led user research, conducting in-depth interviews with farmers and key stakeholders to identify pain points and align the project with both user needs and business goals. • Facilitated co-creation workshops and design sprints to collaboratively shape the solution with the team and partners. • Currently driving the UX/UI design of the app — from defining requirements, epics, and user stories, to crafting the actual interface designs and user flows. This project combines tech for good, sustainability, and design to support more efficient water use and empower farmers with accessible digital tools. 💧🌍
BeeyouWellbeing Coach & Yoga Instructor
Feb. 2025Online
IBM iXUser Researcher & Service Designer Lead - GSK
Mar. 2024 - Nov. 2024Brussels, Brussels Region, BelgiumAs the User Researcher and Service Designer Lead at GSK, I oversee planning and executing user research projects, including setting up and conducting user interviews, and analyzing both quantitative and qualitative data. I track pain points, create personas, and map current and future user journeys. I manage stakeholder relationships, lead a team of technical and business analysts, and build strong client relationships to ensure our service design solutions meet their needs.
IBM iXUX/UI Designer - Federal Government of Finances
Feb. 2023 - Nov. 2024Brussels Metropolitan AreaAS UX & UI Designer I design user interfaces and interactions for the applications of electronic exchange of customs declarations for exchange of goods (import/export) used by Customs Officer and Economic Operators. The project is part of the European Program MASP that aims to create a paperless environment for customs and trade. - Designing UX / UI screens in Adobe XD - Writing User Stories in Confluence and manage design handoffs for developers - User Testing & Prototyping of UX/UI interfaces - Orchestrating & facilitating development and implementation of the UI designs
IBM iXScrum Master & Experience Design Consultant, Automotive Experience
Oct. 2022 - Jan. 2023Brussels, Brussels Region, BelgiumAs Scrum Master & Designer I support and facilitate the digital transformation at Toyota AutoMotors Europe.
IBM iXDesign Thinking Facilitator - Toyota
Aug. 2022 - Nov. 2024Brussels, Brussels Region, BelgiumAs Enterprise Design Thinking Facilitator I'm responsible of organising and facilitating workshop with the client to discover business opportunity where we can leverage Data & AI capabilities to solve business problems.
IBM iXAssociate Service Designer
Jul. 2022 - Oct. 2022Brussels, Brussels Region, BelgiumAs UX & Service Designer I capture & analyse user challenges and business needs through the lenses of desirability, feasibility and viability to (re)design better digital experiences & solutions for our clients and the end-users. As design consultant I supported the client (Deltares) to enahnce the current user experience of their Nitrate App. Deltares created the Nitrate app to help identifying hot spots of nitrate losses to surface water. The App empowers farmers to adapt more sustainable practices in their day to day job through inaccessible tool and app that measure the nitrate levels in water.
Pole Dance Belgium // Momentum Pole SportAerial Hoop Teacher
Nov. 2021 - Nov. 2024Brussels
IBM iXJunior Strategic & User Experience Design Consultant, Mining Industry
Sep. 2021 - Jun. 2022Brussels, Brussels Region, BelgiumAs UX Strategist & Designer, I designed accessible data visualisations & dashboards for the OREN Intelligent Solutions & Data Platform that help mining companies to easily monitor all their emissions and operations, identify risks and business opportunities, and facilitate decision making toward decarbonisation strategies and sustainable actions. Our ultimate goal is to provide user-centred digital solutions that help the mining companies achieve their Net Zero Goals and being compliant with latest sustainability reporting guidelines. OREN believe in the digital transformation as a key enabler to achieve sustainability goals and energy transition, in the mining sectors. It provides one-stop-shop solution integrating all the crucial insights to accelerate value across the entire mine-to-market value chain. Design contributions: • Conducted UX Research & facilitated workshops with multiple stakeholders. • Translated Vision & Mission, and Business Opportunities into tangible visuals such as E2E Mining Value Chain, Customer Journeys and TO-BE Scenarios. • Created marketing content & compelling storytelling for client presentations • Designed UX-UI screens for the Data Platforms / Dashboard and created high-fidelity prototypes in Figma.
Delft University of TechnologyVisual Designer | Facilitator
May. 2021 - Feb. 2022Delft, South Holland, NetherlandsProject 1 Working as Visual Designer on a project for the Aerospace Engineering Faculty. Co-Designing a Reflective Booklet using the metaphor of the Flight Data Recorder to help the students of Aerospace planning and succeeding in their university studies. Project 2 Working as Design Facilitator for DEWIS the women's network of scientists at the TU Delft. Designing and Facilitating Lunch meetings with the scope of creating awareness regarding the gender inequality issue and empowering women to succeed in their career through empathic connections and networking.
TU Delft | Industrial Design EngineeringCommunity Manager & Teaching Assistant | Design for Leadership & Innovation
May. 2021 - Jul. 2021Delft, South Holland, Netherlands- Gained experience in creating and facilitating learning communities and followed the Community Management training; - Obtained technical skills in managing and creating content on edX Platforms thanks to the 'Hands-on Open edX' training; As course moderator, I'm in charge of moderating discussions regarding the strategic position of design in leading innovation within organisations. As a teaching assistant, I'm responsible for creating a good learning environment for the participants, by encouraging participation, sharing inspiring content, inform and motivate throughout the process.
Erasmus University RotterdamCoach and Teaching Assistant | Technology for Management
Mar. 2021 - Jul. 2021Delft, South Holland, NetherlandsResponsible for guiding and coaching BA Business Students, by motivating and providing them with feedback for the Course of Management of Technology at the ERASMUS University of Rotterdam.
DesignscapesGraduation Research Project
Sep. 2020 - Apr. 2021DelftTo make a change and achieve a larger impact, urban and social innovators should spread their initiative wider. However, most of the time, these innovations are hyper-localized and context-specific. Hence, this might be a challenge if they want to replicate, expand, or adapt the innovation somewhere else. With this research project, I looked at how design can support social innovators developing an impact-driven strategy to scale their innovation in multiple contexts overcoming the contextual barriers throughout ‘cultural replication’. The insights gained by conducting a Participatory Research through Design Approach led me to develop a Scaling Framework and Design Tool-Box which facilitate and empower Social Innovators to proceed with confidence in their scaling journey. For more details, you can take a look at the materials and links in attach! During this experience, I had the opportunity to gain more confidence in facilitating online Participatory and Co-Creation Sessions with multiple stakeholders (through the use of Miro boards). I explored and experimented with multiple research and design methods and developed conceptual prototypes. This project allowed me to experience the full Design Thinking process from the fuzzy front-end phase to concept evaluation, implementation and delivery providing me with Project Management skills to lead future projects from brief preparation to solution development. Lastly, I became an expert in the domain of Social Innovations and Scaling Strategies; I acquired knowledge regarding models such as the Theory of Change and other Social Entrepreneurship activities.
Industrial Design Engineering, TU DelftTeaching Assistant for Creative Facilitation
Jan. 2020 - Apr. 2020Delft, Paesi BassiAs TA of the Creative Facilitation Course, I was in charge of supporting the organization of the Course and planning of the activities. During the course I also helped the students to reflect on their work as Creative Facilitators and supported the learning process of them.
EnviuDesign for Sustainability
Sep. 2019 - Jan. 2020JakartaIn a multidisciplinary team of Master students, I started a project in collaboration with Enviu (a social venture focused on sustainable solutions) to tackle the issue of plastic pollution with a research question in mind: 'How can we rethink the way people clean clothes without single-use plastic and in a circular way?' Context-Research Phase - Observations, where the laundry ladies have been observed while working in their natural habitat to capture the process and potential pains of the experience where we could leverage on while also seeking circular and sustainable opportunities to change the current laundry system. - Photo Study. This helped us to understand a lot about values and people beliefs. - Contextual In-depth Interviews. To facilitate the interviews with the users that do not speak English 'Card Sorting' has been employed as a method of understanding and to help participants structure their thoughts and express their feelings. - Context Safari, where we experienced working in a laundry shop for a day. Define Phase - Laundry and User Journey Maps - System GIGA Maps From the context study for instance we learned a lot regarding how the concept of 'cleanliness' play a crucial role in the life of Indonesia due to its religious and cultural roots. Prototyping and Development Phase: - Validation of insights and assumptions throughout co-creative sessions with the user where product cardboards and role-playing approaches have been used as concept prototypes. Implementation Phase: To develop a sustainable solution that could be implemented in the context of Jakarta by the client (Enviu), the sustainable business model tool have been employed together with the Value Proposition Canvas.
Flight Case, Delft University of TechnologyParticipant
Mar. 2019 - Sep. 2019Delft Area, NetherlandsDuring this experience, I had the opportunity to spend 1 month travelling in Japan and working in multiple Japanese Companies. I conducted several Business Cases at Japanese Companies where I worked and collaborated with Japanese employees. This allowed me to learn a lot about a very different culture. Also, I gained the confidence in leading Creative Workshops to diffuse design capacity and methods among those employees. It was challenging to explain the value of design to very technical engineer people who is not used to employe creativity in their daily working life. The scope of the Business Cases was to help those companies solve challenges and innovate their product portfolio and brand image. Throughout the use of strategic design skills, I helped those organisations re-frame their challenges, co-create common future visions and developed innovative concepts and delivered strategic roadmaps to achieve those innovation goals.
Studio360Activity Planner & Social Media Manager
Oct. 2018 - Oct. 2019Delft Area, Netherlands
Pole Dance Inspiration StudioAerial Hoop Teacher
May. 2018 - Aug. 2021Rotterdam
AbitareIn S.p.A.Graphic designer
Oct. 2017 - Jul. 2018Milano, ItaliaRole and responsibilities: • Developed brand strategies, created video storytelling, digital content and designed a website to support corporate communication; • Demonstrated creative resourcefulness and gained experience in the development and dissemination of digital content via web and social media; • Acquired knowledge in the field of urban regeneration; • Acquired organizational skills in planning and managing autonomously a diverse portfolio of projects; • Acquired knowledge about Social Media Marketing and gained experience with using Social Media Manager tools; • Worked with Word-Press, Adobe Suite and Office.
BEPART -The Public Imagination MovementAugmented Reality and Storytelling
Oct. 2017 - Oct. 2017Milano, ItaliaA project organized by BEPART to requalify the urban and culture scene of Milan. The workshop was about the animation in AR of some street art works around the city in order ot create an interactive open-air museaum accessible to everyone thanks to the mobile app. > create augmented reality animation; > create a storyelling;
That's a MoleIllustratore grafico
May. 2017 - Jun. 2017An illustration competition that takes place every years in Turin. It asks to start from the shape of the Mole Antonelliana to think a story you want to tell and illustrate inside it.
Fastweb Digital AcademyUI/UX Design Workshop
May. 2017 - May. 2017Milano, Italia__About In team we learnt to design a mobile app from brainstoarming and paper ideas to working prototypes. The focus was on the creation of a service for the health care sector.
Porsche Italia S.p.A.Porsche Contest
Apr. 2017 - Jun. 2017Milano, Italia__Contest Tha task was to design and illustrate the livery for the Porsche Boxster 718 taking insipration from the city of Milan and its histories. My illustration won the comptetition! The livery has been realized with the wrapping painting technique. The illustration has been applied also to the livery of the Porsche that raced at the Carrera Cup 2017.
Sala Fai Da TeWeb designer
Apr. 2017 - May. 2017UsmateI've designed the whole website for the company both the front end and the back end (HTML + CSS) included contents (photos, texts and concepts).
Fondazione LILA Milano OnlusWeb and Graphic Designer
Apr. 2017 - Apr. 2017Milan Area, ItalyWinner of the Contest The company asked to think about a way to communicate to people the importance of prevention as regards AIDS and HIV through their website. > design the layout for the new website; > create advertisement campaigns; We won the competition beacause we found a way to explain these particular issues in a friendly way through characters, storytelling and infographics.
Repower ItaliaDesign Marathon
Apr. 2017 - Apr. 2017Milano, Italia__About A super-intensive design session of 48 hours. Just two days to come up, in team, with an innovative and strategic idea about the theme of “The future of mobility” and to build up the final pitch. Starting from the idea to produce more quality time, we thought to redesign the way we move linking the concept of mobility with entertainment.
Cannes Lions International Festival of CreativityFuture Lions Award
Apr. 2017 - Apr. 2017Milano, ItaliaI participated to the AKQA’s global student competition in collaboration with Cannes Lions International Festival of Creativity. __Brief They asked to connect an audiance of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago.
Mizuno CorporationPromoter vendite
Dec. 2016 - Jan. 2017Milano, ItaliaActivities of promoter in differents sport stores (Maxi Sport, Cisalfa, Sport Specialist...)
AvivaGraphic Designer & Art Director
Nov. 2016 - Jan. 2017Milan Area, ItalyAviva asked NABA students to design a new global communication concept for their online platform, MyAviva.
Paolo Ettorre - Socially Correct AssociationArt Creative Director
Nov. 2016 - Jan. 2017Milano, Italia__Brief They asked to create an awareness campaign about the theme “Different but equals”, as regards the prejudice between females and males.
NABA Nuova Accademia di Belle ArtiCoach
Sep. 2016 - Sep. 2017Italy__Scholarship The main task was to assist and support the guidance and orienteering department of the university with promotion and communication duirng fairs and open days.
Thales Alenia SpaceGraphic designer junior
Jan. 2015 - May. 2016Milan Area, ItalyI designed brochures, datasheets, posters and gadgets for events and conferences organized by the company.
Salone del Mobile.MilanoHostess
Apr. 2014 - Apr. 2014Milano, ItaliaActivities of hostess during the design week in Milan > Welcome desk;
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