ĐORĐE ŠUŠA

Head of analytics & experimentation @ConversionWise

Growth HackerDatabase DeveloperMarketing DirectorData AnalystData EngineerML EngineerMarketing Analytics ManagerITMarketing

Professional Summary Led the transformation of a CRO agency product from isolated experimentation to a full-funnel growth operating model. Architected GA4 → BigQuery → CDP → marketing automation ecosystems for scalable personalization and revenue optimization. Designed and governed enterprise tracking frameworks across multiple markets within regulated environments. Built production-grade warehouse schemas (session-level, page-level, CRM-integrated) enabling advanced cohort analysis and marketing intelligence. Established data governance and tracking standards across vendor ecosystems, ensuring consistency, compliance, and decision integrity. Bridged technical architecture with executive decision-making under real-world political and operational constraints. Core Competencies Growth Operating System Design Data Architecture & Warehouse Modeling (BigQuery) GA4 & Server-Side GTM Governance Identity & Consent-Compliant Tracking CDP & Marketing Automation Integration Full-Funnel CRO & Experimentation Strategy Cross-Market Data Standardization Stakeholder & Vendor Alignment Incremental Data Modeling & Production Pipelines Organizational Bottleneck Diagnosis

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