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Work Background
MySafe DubaiDeputy Chief Executive Officer
Sep. 2022 - Oct. 2025Dubai, United Arab EmiratesI thrive on delivering transformational results in the world of operational management. As Deputy CEO at Mysafe, I've consistently reshaped the landscape of the organization, and my passion lies in optimizing procedures, driving efficiency, and pioneering innovative solutions. Operational Procedures:
I possess a unique ability to scrutinize and revamp procedures, transforming them into lean, efficient workflows. My strategic insights have not only elevated productivity but have also streamlined processes across the organization, making Mysafe a well-oiled machine. Global Expansion:
I've played a pivotal role in expanding the company's footprint, setting up new sites worldwide. This ambitious endeavor has allowed Mysafe to reach a global audience, increasing its market presence and fostering international success. Rolling Out a Network of Operational Sites:
I've orchestrated the successful rollout of an extensive network of operational sites for Mysafe, reshaping the industry landscape. This strategic expansion has not only increased the company's reach but has also boosted revenue flows, underscoring my commitment to sustainable growth. Modernizing the Company:
I've spearheaded a series of transformative initiatives, including the introduction of an Enterprise Resource Planning (ERP) system. This innovation has streamlined Mysafe's internal operations, enhancing productivity and data-driven decision-making. Launching Cutting-Edge Apps:
I've been at the forefront, overseeing the launch of a cutting-edge app. This technological advancement has given Mysafe a competitive edge, facilitating seamless user experiences and greater market engagement. About Me:
I'm not just about delivering results; I'm about pushing the boundaries of what's possible in operational management. I'm committed to leading Mysafe to new heights, and my track record speaks to my dedication and achievements.
MedGroup LLCInvestor & Member of the board
Apr. 2020 - Sep. 2022Dubai, United Arab Emirates
MedGroup LLCManaging Director
Jun. 2016 - Apr. 2020Dubai, United Arab Emirates
XPERIENCE MarComm LLCFounder
Nov. 2010 - May. 2016DubaiAs the Managing Director, I led this marketing and communications firm that provided above-the-line and below-the-line marketing strategies. I secured key accounts in many industries including hospitality, healthcare, automotive, and facilities management. My outstanding interpersonal skills developed trusting relationships and enhanced customer relationship management. I leveraged market research to engage public relations and social media channels. ✯ Retained 5-star hotel clients in the hospitality industry with a sales volume of 5M AED.
✯ Accomplished rebranding project worth 740,000 AED involving logo design, web development, and brochures.
✯ Organized Service Week for Daimler Middle East, a 1.25M AED project, which employed media public relations.
✯ Coordinated a live cooking contest between chefs from six hotels, advertised on radio, TV, internet, and print.
✯ Designed and delivered presentation, “Marketing Consultancy for Corporate Communication.”
CPD Communication Agency LLCDirector Of Operations
Aug. 2007 - Oct. 2010Dubai, United Arab EmiratesI directed the marketing and sales teams to exceed client expectations while building business relationships with clients in many industries. By conducting market research and data analysis, I achieved business objectives. ✯ Managed five blue chip accounts in the healthcare industry with a combined annual turnover of 12.5M AED.
Catalyst Management & TrainingPublic Speaking & Presentation Coach | Crisis Communications Expert
Mar. 2000Dubai, United Arab EmiratesI empower leaders and organizations to communicate with authority, lead with clarity, and execute under pressure. My work sits at the intersection of executive coaching and interim leadership, building capability while driving real results. I have led high-stakes communication programs, crisis-response strategies, and executive presence development for global luxury and performance-driven brands including Cartier, Montblanc, Jaeger-LeCoultre, Van Cleef & Arpels, and Mercedes-Benz Middle East. As a coach, I am valued for a direct and pragmatic style that builds confidence, structure, and discipline in leadership communication. I do not simply train, I equip leaders to operate, decide, and influence at board-level and in high-pressure environments. As an interim leader, I step in to stabilize operations, realign teams, sharpen decision-making, and accelerate momentum. My approach is simple, diagnose fast, set direction, drive accountability, and build leaders who sustain performance long after I exit. Whether supporting executives one-to-one, preparing leadership teams for decisive communication, or guiding organizations through critical transitions, I am a trusted partner for leaders who want clarity, confidence, and measurable impact, not theatre. If you want a coach who challenges, an interim operator who delivers, and a communicator who shapes decisions, let us talk.
Luftwaffe - German AirforceNon Commissioned Officer
Oct. 1994 - Sep. 1996Germany, BelgiumInterpreted satellite images, target evaluation, risk assessment for collateral damage
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