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Work Background
Art Director & Graphic Designer
Terra LabsArt Director & Graphic Designer
Feb. 2023Canada, KelownaStrategic Branding: Leading creative direction for multiple brands, ranging from value-driven retail lines to premium craft extracts and sustainable sun-grown products. Identity Development: Developing distinct visual systems and compliant packaging tailored to diverse market tiers, from luxury lifestyle to cost-effective positioning.
Art Director & Graphic Designer
PRIMOArt Director & Graphic Designer
Jun. 2022Canada, KelownaBrand Consultant | Canadian Cannabis Market
Graphic Designer
Freelance WorkGraphic Designer
Aug. 2018Mexico, Mexico City
Partner, Creative Director
Oficio EstudioPartner, Creative Director
Mar. 2012 - Jul. 2018MexicoDesign studio specializing in identity, branding, and editorial design, serving a global clientele across Mexico, the U.S., Spain, and Japan.
Graphic Designer
Freelance WorkGraphic Designer
Oct. 2006 - Jan. 2012Mexico, Mexico City
Art Director & Graphic Designer
Sociedad AnónimaArt Director & Graphic Designer
May. 2006 - Sep. 2010MexicoDesign studio specializing in branding and editorial design. Headed the editorial arm, leading the creative direction and layout for various magazines.
Creative Consultant & Professional Audio Producer
Freelance WorkCreative Consultant & Professional Audio Producer
Jun. 2001 - Apr. 2006Mexico, Mexico City
Art Director & Graphic Designer
Sintetica Digital Design StudioArt Director & Graphic Designer
Nov. 1998 - May. 2001MexicoProject Highlights Project Highlights: Expo Hannover 2000 (Mexico Pavilion): Designed interactive kiosks and immersive multimedia installations. AbcDF Project: Developed the user interface (UI) for the interactive CD-ROM featured in the AbcDF editorial project. Cumbre Tajín Festival: Created the core logo and brand identity for the international cultural festival.
Head of On-Air Identity
TelevisaHead of On-Air Identity
Dec. 1996 - Sep. 1998MexicoBroadcast Identity: Spearheaded the implementation and brand maintenance for the Televisa Deportes division. Art Direction: Led the design and visual strategy for the 1998 FIFA World Cup broadcasts in France.
Graphic Designer
TelevisaGraphic Designer
Dec. 1995 - Dec. 1996MexicoNetwork Branding: Designed the comprehensive on-air identity for Canal 2 (Las Estrellas). Creative Post-Production: Managed post-production for on-air promotional content and network programming.
Graphic Designer
VideovisaGraphic Designer
Jun. 1992 - Nov. 1995MexicoExecuted promotional collateral and packaging for Videocentro and Macro Videocentro, leading national retailers in the home media market. Managed graphic design and post-production for television commercials for the group's brands.
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