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Work Background
Osteal TherapeuticsSenior Director, Customer Experience
Jun. 2023 - May. 2025United States• Championed a customer-first culture that strengthened connections amongst internal colleagues, healthcare professionals, and industry/vendor partners, embedding passion and respect into every touchpoint. • Implemented inaugural customer engagement strategy spanning conferences, community outreach, and cross-channel communications, defining segmentation, metrics, and ROI to guide pre- and post-launch success. • Directed high-impact strategy for global conference experiences and ad boards, fostering collaboration with KOLs, investors, and strategic partners to elevate organizational visibility. • Built the initial pre-commercial training framework and directed live pilot training videos that were submitted as a crucial element of the NDA submission to the FDA. • Led onboarding and management of creative agency, overseeing strategic platform development, market research IDI’s and unbranded campaign conceptual to drive HCP engagement at conferences.
Maitransa Partners, LLCSenior Principal Consultant
May. 2010Greater Minneapolis-St. Paul AreaDelivering bespoke event experiences for startups and industry leaders that are grounded in a deep understanding of the customer's DNA and business to inspire, motivate, and ensure outcomes exceed objectives and ROI. • Owned the end-to-end strategy, creative direction, and operational governance for 300+ corporate events, overseeing full lifecycle planning—from steering committee alignment and content development to site sourcing, vendor selection/management, budgeting, and execution. • Produced 20+ product launch meetings achieving an average of 96.5% ROI and 97% audience satisfaction, earning recognition from C-suite executives and sales force leadership for strategic impact. • Functioned as a core extension of internal launch team, leading strategic events planning, creative direction, and operational execution for various product launches including, Elaprase (Shire), VPRIV (Shire), Firazyr (Shire), Zilretta (Flexion) and VT-X7 (Osteal Therapeutics). • Managed client budgets up to $12M, achieving up to 44% cost savings YoY through innovative vendor negotiations and resource optimization. • Cultivated strategic industry partnerships with Alnylam, Apple, A&E Networks, Biogen, Catalyst, Dell, EMD Serono, Genzyme, Google, GSK, J&J, Netflix, NPS Pharma, Passage Bio, Pfizer, Seattle Genetics and Shire.
The Castle GroupVP, Events
Apr. 2006 - May. 2010Boston, Massachusetts, United States• Scaled the events portfolio to include advisory boards, trade shows, mobile campaigns, and incentive programs—driving up to 51% year-over-year growth in sales and profitability. • Oversaw $3M in budgets, improving cost efficiencies by 42% and ROI by 33% through disciplined planning and negotiated volume discounts with key vendors. • Built and mentored a high-performing events team, cultivating creativity, accountability, and a client-first mindset to elevate the attendee experience.
Dunkin’ Brands’ Global HeadquartersEvent Marketing Manager
Jun. 2002 - Apr. 2006Boston, Massachusetts, United StatesSpearheaded annual franchise conference, press junkets, and special events for Dunkin' Donuts, Baskin-Robbins, and Togo's brand portfolio, modernizing event marketing strategies to elevate brand presence.
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