Aim One MarketingSenior Business Intelligence Analyst
May. 2023AI-Powered Transcription & Quiz Tool: Built a lecture transcription and quiz-generation tool for a client, integrating custom-trained Whisper AI for automated lecture transcriptions. Designed quizzes tailored for Canvas LMS, automating the process and saving the client several hundred dollars per week. Academic Review Analytics Platform: Developed a teacher performance review tool analyzing Likert-scale responses and applying LLM-based sentiment analysis for qualitative insights. Created a dashboard summarizing teacher strengths and improvement areas, driving data-driven educational decisions. Power BI & D3 Marketing Dashboards for the Restaurant Industry: Built bespoke interactive dashboards using Power BI and React/D3, helping restaurant industry clients analyze cost savings from remodels. Integrated 15-year ROI forecasting models, demonstrating the long-term value of restaurant renovations to stakeholders. Manufacturing Pricing Optimization: Engineered pricing waterfall models for manufacturing clients, identifying pricing inefficiencies and gaps. Helped clients recover 7-9% margin per vertical by optimizing pricing strategies. Market Segmentation & Targeted Marketing: Led cross-functional market segmentation projects, combining sales and marketing data for precise audience targeting. Built visualization tools to compare sales trends with marketing performance, improving customer targeting strategies.