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Work Background
EPMOwner and Operations Manager Egypt
Jan. 2009 - Dec. 2014Cairo, Egypt• Building the team • Managing the promotion and marketing strategy • Out sourcing and management of an external accounting and auditing office • Handling the start-up of the business. • Obtaining the registration of company products. • Establishing manufacturing contracts with Arab Company for Pharmaceutical and Medicinal Plants MEPACO. • Establishing distribution contracts with Ibn Sina Pharma Overseas and UCP • Importing of API involving all customs clearances procedures and MOH analysis and authorizations. • Setting a marketing strategy and plan for both the company and its products primarily focusing on building a strong brand. • Managing Sales team.
Private BusinessPharmacy Manager
Aug. 2006Egypt• Staff management. • Inventory management. • Minimizing business and sales-related risks. • Maximizing business profitability.
Wyeth PharmaceuticalsGroup Product Manager Middle East / CEE / Greece
Jan. 2005 - Jul. 2006Athens, GreeceMain responsibilities included: • Successfully establishing the shift of communication strategy, from Ethical-based promotion to consumer-based promotion in the Saudi market. (Successfully managing the first Satellite TV advertising of Advil directed mainly to the Saudi Market) • Management of all marketing activities for 4 brands in the Middle East region (8 countries), including 8 products. All products have achieved their targets with an average growth rate of not less than 10% during 2002, 2003, 2004, and 2005. • Managing the transitional stage of shifting Centrum from drug registration status to Food Supplement status in UAE and Jordan implemented during the last quarter of 2004. The volume of sales of the product was successfully maintained at the same level in spite of a 50% increase in retail unit price. • Launching of Customer Focus Retail Selling program, being the sole trainer for this program for the Wyeth Consumer Healthcare team in the Middle East. The entire field force lectured about the details of the program and then supervised during the implementation of all details of the program in a practical working environment in their respective countries.
Wyeth Pharmaceuticals, GreeceProduct Manager MEA
May. 2002 - Dec. 2004Athens, GreeceMain responsibilities included: • Customizing and executing marketing strategies crafted at the company’s headquarters in the US to fit the MEA regions, CEE, and Turkish markets while working near the teams in their respective markets • Continuous analysis of the OTC market performance to define consumer habits concerning company products, new sales trends, and competition activities across the region. This served as a very useful tool in maximizing the efficiency of the different teams in the region. • Data collection made in the field according to a well-planned program including questionnaires, conferences, lectures, and meetings with MOH officials as well as from the IMS and other external resources (US Congress Library, scientific publishing… etc.). • Managing a transition phase of empowering the teams in the ME regions, this included: - Assigning Junior Product Managers in the Gulf region, KSA, Lebanon, and Jordan the execution of the marketing plan provided to minimize costs and improve efficiency. - Transfer of all SOPs from the company Head Office in Greece to the management of the different countries. - Training of Junior Product Managers.
Wyeth Saudi ArabiaSenior Medical Representative
Sep. 1997 - Apr. 2002
Wyeth PharmaceuticalsMedical Representative
Dec. 1995 - Aug. 1997Cairo, Egypt
Boehringer IngelheimMedical Representative
May. 1995 - Nov. 1995Cairo, Egypt
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